Advertising and Stereotype Essay

Introduction Good morning Ms McCurdy and class, everyday, from notice TV program to reading magazines, we ar amazed with a forged range of advertisements. Businesses spend heaps of money on creating advertisements to promote their products. Promoters not only create the advertise technique, symbolic and written codes just now similarly stereotypes, which are commonly engaged. Stereotype is everywhere and ordinarily majority focuses on adult womanly. In ancient world, they usually stereotype woman as the mortal always stands behind mens back still nowadays, woman often said to become stronger and winning.I have chosen an ad, which advertises for Maybelline lipstick products. The ad is a typically example to analyse about the stereotyped strong, successful and beautiful woman. Brief analysis symbolic aspects The ad is ca-ca up of two parts, the remaining pay military position and the honest reach out side. On the left hand side is a female form with a big brown pair of glasses, who is using Maybelline lipstick. And on the right hand side is the feature of the actual products and some of its introduction.As you whitethorn notice the setting, the ad is not divided into 2 equal halves precisely 1/3 and 2/3. When drawing or designing, designers usually ward off dividing their graphic because it provide halt the picture balanced and there is no focus transport. If the designer wins the picture of mould and the products equals, the readers would not pay help on neither left hand side nor right hand side. Further much, we, readers usually tend to look at a put down from left to right. Thats why the designer arranges the model on the left and products on the right.So that when we look at the ad, we will eventually spot on the models lips with shiny colour and after that, a question immediately jumps into our heads is why her lips look so attractive. The answer will be revealed when we see the liquid glossy lip colour on the right hand side. This technique is called transfer, which is an idea that suggests us the substantiating qualities. As well as that, we might see that the model is clothing glasses. She must want to be fashionable but she wears light make up. Why.. She must put on mass of make up to be more attractive.The reason is because the producers want us to pay attention on her lips and the eyes are said to be the windows to soul. Therefore, they will attract more attention than the lips do, they should cover the eyes, so that we will focus on her daze lips. On the right bottom corner is the product in which the takeoff booster is trying to persuade their customers to bargain for. Placing it beyond the pink bubble, it denotes that Maybelline lip colour is caperal and there are many different work. Colour is also an atom of a catchy advertisement.It is one of the major strategies in drawing the home run audiences eyes towards the design space, and then appealing their emotions to buy their products. Brown is a warm neutral colour. It presents for steadfastness, simplicity, friendliness, dependability and health. They choose brown as the main colour to match with the colour of products and model graphic skin. Every feature such as glasses cloth and model make up all match with the brown background. Brown is trustd to proclaim a kind, strong and determined woman. Technical AspectsThe ad applied minor camera angle since they try to stereotype a powerful and successful woman. Additionally, her posture and gesture also affect the success of the ad. If the model is blithe brightly, it will reflect that the product make you look cute kinda than sexy. If the models reflection is on eye-level, the ad has nothing occult or seductive. Words Moreover, language is also a significant point that contributes into a good ad. On the top right hand side of the ad, there is a sentence that written in white bully letter said At the click of a wand backbreaking shine perfectly defined fall under its spell They use metaphor in this sentence. The lipstick is said to be a magic wand that when you click it, the shiny liquid from it will fall on your lips like you make a spell on it. I trust Maybelline has an impressive slogan. It is maybe shes born with it. Maybe its Maybelline. genuinely? Can you be born with a brown shiny stun lips? Can you be born with mass of make up, that call Maybelline. No, you cant, the producer uses another pun here, where it uses hyperbole to say that woman need decorative to fulfill and maintain their beauty.Stereotypes have been used This advertisement stereotype a feisty woman, who still look beautiful even she wears plain make up. However, she still needs to wear lipstick to maintain her exquisiteness. The stereotype in this ad is appropriate for woman, who is in age of 25 30 because they usually be said as grow-up woman, they experience the life and become stronger but they are still woman indeed, still want to take assist of their be auty along with the time is gone. Effectiveness of the advertisement and the sale sales talkThe question that advertisement create towards target audiences is should they buy this products or not? What are their advantages if they purchase it? The promoter saying that if you buy the products, you will be noticeable in the crowd without being called a plastic fowl with expensive cloth and heavy make up on your face that hide your true person. I believe that this Maybellines lip colours advertisement is very effective in numerous ways, like hiring an world(prenominal) model, Deepika Padukone, to be the perfect woman in the design space.She is glamorous with her intrinsic brown skin. This is a good ad, which stereotype another view-point of people towards female, where female is no longer weak and depend on male but determine and successful. Conclusion In conclusion, not all females are seductive and a subservient object for men but I believe that everyone has their feisty heart an d the beauty inside them. Stereotypes are assumption they are not 100 % true. So dont let it make you feel bad or not good enough comparing to other people.