Marketing techniques which leads to increase sales

I would like to take this opportunity to accept the invaluable assistance and support from our beau mondes entire stakeholder they acknowledge non-homogeneous investors, proprietors, clients, and the government. Our company (The Shop Body) has done pretty well this socio-economic class having had an development of get our company specializes in b offique intersections. Employees of our esteemed company have also been precise(prenominal) instrumental in the companys success. However the increases of our emoluments were not up to our expectations, this does not mean we be to stop here but rather we will continue to airlift as time flies.ABSTRACTMany companies have collapsed due to pathetic selling techniques. These bad securities industrying techniques include poor promotion of intersections, enlisting employees who do not have merchandise skills, poor placing, and poor advancement among separates. The purpose of this study is to find the impact of these poor marke ting techniques, on the over only performance of the organization as a whole. The research institute out that a number of organizations use traditional ways of marketing which led to collapse or near collapse. The research therefore cogitate that modern marketing techniques to be used for any business to succeed. origination Our esteemed company has come a long way. The future is compose bright. To achieve a prosperous tomorrow the company has to employ versatile techniques. Since we are a profit making company we are to management on increase of sales hence increase in profits. To be able to maximize sales marketing techniques have to be used. The techniques are used to increase demand for our reapings.MethodologyThere are some(prenominal) marketing techniques that can be used to be able to relieve oneself maximum profits for our prestigious company and this will include the 4ps ( legal injury, promotion, place, product).PriceFor any company to succeed in any business, pric ing is a very important element especially those customers who are price sensitive, trade segmentation is also very important in that the organization divides its market into segments according to there buying capability based on their take aim of income. The product should price at a offseter price if the follow throughrs income is low unlike those consumers who have a high income which the pricing will be relatively higher.PromotionThe term promotion means those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealers effectiveness, such as displays, shows, and exhibitions, demonstrations and various non-recurrent selling efforts not in the ordinary routine.ProductThe term product means anything that is offered to the customers for acquisition or purchase. since we deal with boutique sleuth our products are of a very high standards since we sell the products which go with the fashion, We highly take a firm s tand on quality of our products which is the selling point of our products, also our company is very innovative to make products which fit the different segments of our customers.DistributionThis is the route followed by the product as it moves from the producer to the user, our distribution channels are very efficient so that the product is brought near the consumer so that it is available to the consume whenever the need arises. There are factors to be considered when selecting channels of distribution, customer characteristics, product characteristics, company characteristics, middlemen characteristics, competitive characteristics and environmental characteristics.Other techniques which increase the sales and profits areWarfare basedThis is the use of warlike techniques in marketing so as to be able to achieve success in sales.BindingA brand is a type of a product made by a particular company. Binding is pad desirability and presenting of a product distinctively from other produ cts of some category.Consumer CenteredThis is whereby a companys promotional efforts of its goods are focused on the consumers. It focuses on their needs and their satisfaction.Marketing positioningWhereby an organization strategically places itself in a market where it is totally accessible by client. Who may be sounding for the same products?Findings The techniques are crucial in helping The Body shop to achieve its main objective which is to maximize sales, it was found that by veracious pricing , promotion, and efficient distribution channels, the sales will increase and then(prenominal) company will increase its profits more that what it is making at presentMarket segmentation matchs the market of is divided into parts so as to easily access them, mainly done by dissever peoples ages gender and their income.Warfare based techniques will ensure the company applies forces tactics which yield success. However, this does not mean that employees have to undergo grueling labor but rather being able to counter check techniques knowing their weak areas. Also meaning striking when least expected. For simulation launching a new product from The Body Shop all over a sudden to capture the market unwares.Innovation ensure that The Body Shop comes up with new improved ways of maximize sales. This is meant to put a boost on the companys profit since weakness of previous strategies will be stumped out.DiscussionA carrying out the survey and analyzing the findings we found that for any business to succeed and to maintain unremitting growth of the business organization it was found that marketing techniques are very necessary ,Through marketing techniques our organization has been able to maintain its growth,RecommendationsFor our organization to increase its market share employees should be trained on marketing techniques so that there can have skills on how to handle their customers, this will enable the organization maximize its profits and explore new market s for its productsConclusions Marketing techniques are used to help a company to serve and satisfy its customers and eventually lead to increase in profits through sales maximization, and by improving of techniques.References1)Francis.N.K, Fundamental of marketing (1988)