Paraguay Tourism

His extensive sales experience, general business acumen and a partnership with topical anaesthetic Paraguayan entrepreneur Roman Gonzalez provided the easiness with the self-coloured foundation required for festering. Largely unknown to many, Paraguay Is In the heart of southernmost America, b aligning fellow due south Ameri ordure countries much(prenominal) as Bolivia, brazil and Argentina. It has had a colorful history riddled by corrupt g e genuinelywherenments, semipolitical asymmetry and is known as one of the poorest countries in South America. While political instability, corruption and poverty argon still issues requiring attention, the over each situation is demo many signs of improvement.The economy performed well in 2003-2008 with harvest-time averaging around 5% per year. In 2010, Paraguayan economy rebounded impressively with real growth at 15% and unemployment fell to 6. 9%. Further more, in 2011 it was expected to drop flush further (2). Brazil, on the sep arate hand, Is the foundings fifth heroicst economy and is expected to stay put In this posture by the end of 2012 (1). Brazil has moderately absolve securities industrys and an Inward-oriented economy. Its economy Is the largest In Latin American nations and the second largest in the westerly Hemisphere (3).Additionally, Brazil is growth rate of over 5 percent and in Brazilian Real, its GAP was estimated at R$ 3. 143 trillion in 2009. The Brazilian economy has been predicted to become one of the five largest economies in the world in the decades to come. Paraguay has began tackling one of the main barriers to developing its tourism industry, infrastructure, investment and as such an overall localize has been placed on their main attractions such as the 11 national parks, which be being developed by the government into costumers centers. Paraguayans atomic number 18 very(prenominal) friendly, kind and relaxed creatures.You allowing find yourself manduction a teeter ( iced herbal tea) with the locals while soaking up the placid ambiance that surrounds this magnificent part f the world. A country alter with fascinating agriculture, tradition and customs, but above all an ethos that life is in that respect to be enjoyed with friends and family, sets Paraguay apart. The business ordain begin its trial offering to supranational tourism to Paraguay and neighboring Brazil. Two separate business units will put up to deuce different markets, firstly banquet Tours Catering to 18 to 39 year old adventure party runers or Experience Seekers.In order to cement its position as the carnival leader, Fiesta Tours (translated to Party Tours) will launch with its signature tour, Carnival in Brazil and Paraguay Incarnation. Carnival lenify runs between December and February each year. During summer months (peak season) Fiesta Tours will focus on showcasing the best fun filled events and local must master sights in Brazil (ROI De Jeanine) and Paraguay. Stu dies set out to discover how travelers think and disembodied spirit to determine personal factors that ultimately influence their travel decisions.The rudimentary necessitys of the Fiesta Tours target market atomic number 18 Authentic cultural experiences Social interactions shock and interacting with the locals Experiencing something different from their normal day-to-day life Understanding ND scholarship about different lifestyles and cultures Participating in the lifestyle and experiencing it rather than sight it Challenging themselves physically, emotionally and/or mentally Visiting authentic destinations that ar not necessarily part of the tourist route Exposure to fantastic and compelling experiences Fiesta Tours will safely introduce travelers to the night-life and daytime wonders gettable in Brazil and Paraguay, essentially the experiences these dealkers set out to enjoy. Already suppuration in popularity with young Australian tourists, Brazil (well now for its carnival and beaches) will receive extra attention when the eyes of the world are resolute to two major sporting events, the 2014 FIFE World Cup and in 2016 for the surpassing Games. The state government of ROI De Jeanine estimates that investments from 2010 through and through to 2016 will reach IIS$50 one million million for construction of sports and transportation infrastructure, public security, education and training, and so onThe projected focus on Brazil and neighboring countries present an opportunity to capitalist on the change magnitude tourist numbers from Australia and abroad. However, sots gravely, it offers Paraguay, as the previously undiscovered, must see activities, the cultural aspect will be fulfilled through charming Trade tourism. Fair Trade tourism as a exceptional kind of responsible tourism in which it is the traveler who gets near the culture and people of the place and tries to get in touch with them, instead of doing it the other way round having e very person involved in tourism conform to western uses (27) Supporting these endeavors provide depth and a direct of real fulfillment, the chance to defy something back Paraguayans &038 BrazilianParaguayans and Brazilian will cater to the semi mature age market. These population changes dumbfound created the pleasure travel market for the elderly. This mature age market is, on average transgress educated, more affluent and has greater expectations than the generation before them and forms a large and influential market sector. According to Economist Intelligence Unit (XIII) seek Report, the relative importance of senior citizens and the change magnitude incidence of travel by this age category is partially a result of increasing disbursal power, which is often senior higher Han other age categories. Improved pecuniary position and spending power arise from a variety of factors.These overwhelm (11) -most promising to inherit from parents or relatives -children will take on left home relieving financial strains -relatively small or no outstanding mortgages -their capital in quality can be released and -they may have considerable savings, maturing endowment policies Seniors will be the demographic discovery of this decade for two reasons. First, they are spacious in number. Secondly, their lifestyles are remarkably different from those of previous generations. With no models to deport them, the independent elderly are making new choices about how they want to live during a prolonged retirement (12). Events to cater to this target market to take Shopping events &038 local food Visiting historical places or museums Attending cultural events or festivals Outdoor activities &038 relaxation Market abstract Paraguay Population As of July 2011, 6. 459 Million Birth Rate 2011, 23. 5 evolution rate 2011, 1. 84% Paraguayan population is distributed unevenly through the country. nearly 56% of Paraguayans live in urban areas Age structure 15-64 historic period 65. % (male 2,121 ,632/female 65 old age and over 6. 1% (male 183,440/female 211,663) (2011 est.. ) (3) gender splits Sex ratio at birth 1. 05 male(s)/female Under 15 years 1. 03 male(s)/female 15-64 years 1. 01 male(s)/female 65 years and over 0. 86 male(s)/female Total population 1. 01 male(s)/female (2011 est.. ) (5) Ethnicity/race messiest 95%, Religions Roman Catholic 90%, Mennonite, other Protestant 10% Brazil population July 1, 2011 Birth rate 17. 79 births/1,OHO population (2011 est.. ) (6) Population growth rate 1 . 134% (2011 est.. Population distribution in Brazil is very uneven. The majority of Brazilian live within 300 kilometers of the coast, while the inside in the Amazon Basin is almost empty. at that placefore, the densely populated areas are on the coast and the sparsely populated areas are in the interior. 0-14 years 26. 7% (male 15-64 years 66. 8% (male 65 years and over 6. 4% (male 758,082) (2009 est.. ) Ethnic groups The minority ethnic groups in Bra zil are various non-assimilated indigenous tribes comprising less than 1% of the population, who live in officially delimited reservations and either avoid contact with other peoples, or call separate kindly and political communities.The rest of the population can be considered a single Brazilian ethnic group, with highly varied racial types and backgrounds, but without clear ethnic sub-divisions. By skin color, or race, the 2008 PANDA gives 48. 43% White, 43. 80% Multiracial, 6. 84% Black, 0. 58% Stan, 0. 28% Meridian, 0. 07% undeclared (7) 2011 was a year of dramatic and unforeseen events that impacted on world travel and tourism. The protests, conflicts and revolutions in Arab countries at the start of the year, the tsunami and nuclear adventure in Japan, the rezone debt crisis, and lattice and sparingal drama in Greece and then Italy, were but the most prominent in a long series of disruptive events around the world.In response, more than eight million travelers switched destinations, preferring to visit safer countries, and could not be enticed back with dumping footings, Freight told Pisa participants (13) Despite this difficult political and economic environment, the worldwide travel industry succeeded in growing well in 2011. According to Pips World Travel Monitor, the total number of trips will increment by 3% to 6. 6 billion this year, based on figures or the year to date and PICK estimates. Outbound ( world(prenominal)) trips will increase by 5% to 980 million (14) Europeans traveled strongly in 2011 despite crises and catastrophes in destinations around the world. Outbound trips increased by 4% and thus exceeded expectations of alone 1-2% growth this year.More moderate growth of 2-3% is forecast for 2012 due to the uncertain scout (15) Amid the economic uncertainty in Europe and the USA, Asia continues to be one of the key drivers of the world economy. The outlook for Asian travel undermentioned year is excessively very positive, gib e to the Asian Travel Monitor. Asked about their travel intentions for 2012, a high 32% of survey respondents verbalise they would travel more in 2012 than in 2011, while 37% project similar levels and only 19% want to reduce their travel (16) Travel trends in the Americas in 2011 have been a story of two halves and this is likely to continue in 2012, experts said at the 19th World Travel Monitor Forum in Pisa.South America is showing strong double-digit growth for both outbound and inward travel. Consumers from the region are continuing to travel strongly as local economies remain on the growth path, and the region is also welcoming more international suitors this year (17) Outbound travel from the USA showed zero growth over the first eight months of this year and the outlook for 2012 is also weak, according to the American Travel Monitor trend survey. Only 23% of Americans plan more international travel next year, 26% about the same, 28% plan to travel less and a high 23% do no t plan any international travel in 2012 As a result, the PICK Travel Confidence Indicator for the USA next year is only at 98 points.At the same time, the relative price of outbound travel has declined through an appreciating Australian dollar (against many destinations) and changes in aviation business models, resulting in increased deliver through demoralize cost air capacity (23) Financial Analysis One sop up of the population lives in poverty. Most of the countrys land is concentrated in the reach of unsloped a few. Corruption is believed to be rampant. Unemployment fell to 6. 9% in 2010 and will continue to drop in 2011. A drawback is that nearly two-thirds of all workers have only a primary education or less. intimately 20% of all households live in entire poverty (8) Paraguay has a small tourism industry. Total tourism receipts declined annually from 2000 through 2002. In 2003 Paraguayan hotel occupancy rate was 38 percent. It increased by 15 percent in 2004. Small gai ns in tourism have come from business rather than leisure travelers.For many years, Paraguay served as a central market for traceable, duty-free solids. However, crackdowns by the governments of Brazil and Argentina have stemmed the flow of shoppers traveling to Paraguay looking for traceable items (10). The most important component of the Paraguayan economy is the farming sector, which contributed 27% to GAP in 2006. Paraguay relies almost solely on hydroelectric power to meet its faculty needs its mobile network is advanced with roaming agreements present with neighboring countries. Braziers economic growth has led to an overall increase in living standards. However, close to 16 million people still live in extreme poverty, defined as having 70 eels ($44, EYE) or less a month.Average periodic salaries have risen to 1. 2% in February to a record high 1,699. 70 Brazilian real ($932. 67), up from 1,679. 93 real in January and 1,627. 51 real in February 2011, the BEG said. Unemplo yment climbed to 5. 7% in February compared with 5. 5% in January, the Brazilian Institute for Geography and Statistics, or BEG (9) The size of it of Braziers workforce was estimated to be around 102 million in 2008. Principal industries include Automobile, petrochemicals, machinery, electronics, cement and construction, aircraft, textiles, DOD and beverages, mining, consumer durables and tourism. ROI De Jeanine and S&1043o Paulo are the two main airports in Brazil.They also service domestic flights from major South American cities. The two Brazilian national airlines Varian and TAM rail run link Brazil with Argentina, Bolivia and Chile, distances are long and the trains are not specially pleasant. Bus services are plentiful with many services fetching you to neighboring South American countries. Mobile phone networks are still and good reception is found throughout Brazil. Brazil has a good g data cellular network. Channel Analysis The travel distribution system covers all t he channels through which an international traveler can buy our services. Other than approaching our business directly, international travelers may keep our products as follows.Australian travel agent or online retail agent conduce to our web post Wholesaler/online wholesaler/LTO The travel distribution system has traditionally been very structured with clearly defined functions for each role in the supply chain. However, online technology and company mergers have transformed the tourism industry with an increasing amount f crossover in the roles and functions of various sectors of the distribution system. Businesses are engaging a mix of distribution partners to ensure the most hard-hitting way of reaching their target consumers. Paraguayans and Brazilian with its demographic of baby boomers are generally less lucre save. y as Gene or Gene, as such, distribution, while still maintaining an online presence, will focus on partnerships with traditional retail travel agents.The ben efit here is the added layer of trust, security and ease with the hardihood to face transaction, something which online purchases often lack. Distribution structure includes inward Tour Operators (TO) Inbound tour operators are an important channel partner providing itinerary intend and product selection, coordinating the reservation, confirmation and payment of travel arrangements on behalf of overseas (non Australian) clients. Located in Australia, international retail travel agents (are the link to the international consumer) and wholesalers based overseas. As the traditional distribution system evolves it is important to examine the structure of the companies that one works with and their relationships with other organizations.Advantages of working with an TIT include the following Regular business from a number of markets Extensive noesis of international consumer needs Access to international travel partners Payment in Australian currency Online Travel Agents Online trave l agents deal directly with the consumer, on that point are no intermediaries. Escape Travel. Paraguayans, Brazilian &038 Officiators Company website Full conceptive site ready for online payments, live chat facilities, youth testimonial videos etc. Cultural Analysis Paraguay people largely follow Catholic Christianity, although on that point are certain sections that practice Protestantism and Mennonite belief systems. The migration rate is low, and the rate of literacy is instead high. The people in Paraguay maintain a healthy sex ratio, and the health index is encouraging. Spanish is the official language of Paraguay, although Guarani continues to be spoken in certain quarters.The people of Paraguay rigorously maintain their indigenous cultural and social structures despite an overarching influence of Christianity. Known for their hospitality and commitment towards their freedom and racial pride, Paraguayans have implicated the researches and the visitors for over the ages (24) Brazilian people S&1043o Paulo is a melting pot. There is no better definition for it. There is a large Japanese community in the state in addition to a little of everything else also Italians, Arabs, Spanish, Portuguese and Jews to name Just a few. Walking on the streets of S&1043o Paulo is an amazing answer in guessing peoples ethnic heritage. This highly mixed people created a rich diverse culture.From the Caperer, a kind of martial art created by the African slaves and very popular in northeast Brazil, to the Brazilian recitation of the German Octobers in Blumenthal, in the state of Santa Catalina. The variety is in the architecture, music, cuisine and even dress codes (25) Digital advertising Search Engine optimisation increase likelihood that the target market searching for key delivery associated with their holiday information gathering phase find our website. Online advertising with the use of banner ads Social networking and user generated content Increase the likelihood of viral advertising. Focus highly on the backbone phenomenon. Generating as many fans as possible, likes and drive traffic to the website.Videos and podiatrist Painting picture for those interested in participating in our programs, Youth etc Mobile phone optimizing our site for phone and android Email database Take advantage of the the tourism e-kit designed by tourism Australia to assist tourism operators to make the most of opportunities the internet provides. They have developed a series of simple tutorials to quickly give operators the skills and knowledge to be internet ready. Www. Data. Com. AU/tourism_e_kit. Asp Brochure Distributed to change shows and travel agencies Public Relations and the Media Generating positive publicity is a decisive component in establishing and maintaining