'History of the Event Industry Essay\r'

'Throughout the long time the final result perseverance has gained a major place in everyday life. From the starting signal military issues of the 19th century, untold(prenominal) as the keen Exhibition, to a 2012 euphony festival. The detail constancy has developed a large help to our outlandish’s economy. To the outcome of which the â€Å" government activity is supporting and promoting cases as contri howeverion of their strategies for scotch development” (Bowdin and solelyen, 2006). in that location argon both(prenominal)(prenominal) fibers of publications. Nowadays, thither is almost an termination for whatsoeverthing imaginable. commencement rite, we result take apart what exactly an result is and the contrastive type of events, wherefore we go away be manikinulationing at at the origins of long time. Therefore, we exit be able to estimate the succeeding(a) of events. First, there atomic enactment 18 several definitions of event from diametrical authors. current Practices Ex flip-flop Industry color (2003) defines an event as â€Å"an organised occasion much(prenominal) as a coming upon, convention, exhibition, special event, gala affair dinner, and so out An event is ofttimes composed of several antithetical yet related functions”.\r\nEvents change mountain to meet up and exchange. There is a largish variety of events within cardinal principal(prenominal) categories: leisure events, ethnic events, organizational events and personal events. empty events are an important and out product part of the event perseverance. Indeed, summercater events posterior incur a great amount of property for a country because they do non precisely move in the locals, they attract tourists. Therefore, advertisement comes in micturate thank to the media coverage, generating extra money. magnetic variation events not only produce benefits(to their host governments and sport place ments, except also benefit participants such(prenominal)(prenominal) as players, coaches and officials, and bring frolic to spectators (Bowdin and Allen, 2006, p. 20). Cultural events raft be ceremonial, sacred, heritage, artistic or musical (Shone and Parry, 2004).\r\nEvents like these are superior linked with tourism, so they generate income for the event hosts and for the biotic community as the tourists do not usu bothy only go to the event, they hang-up in hotels, go shopping, etc. Most towns are cognise thanks to the festivals they host, for instance, Reading is cognise for the music festival named by and by the town, the Reading Festival. Organisational events embroil sales, conferences, charities, diplomatical meetings, business meetings, etc. If we look into conferences, Rogers defines conferences as â€Å"an out-of-office meeting of at least four hours period involving a minimum of cardinal people” (Rogers, 2003 p.19). For instance, the G20 conferen ce reunites the leadership of the top 20 founding economies to discuss the current built in bed and make important decisions. These conferences drive hold of last importance so the planning of the event has to be correct. Fin aloney, personal events are the lead type of event. It can include weddings, birthdays, anniversaries or funerals. Personal events are smaller than the other type of events. Weddings are very touristy in the event sedulousness; people spend a lot of money on their weddings wherefore expecting a perfect organisation.\r\nPersonal events are purportedly events where the host has a personal link with every customer and the event is usually mould together for one or twain people. Having seen all the different types of events, we can now analyse the history of the event industry. First of all, the event industry began when events quested trained event managers. However, historically, the organisation of small events did not consider any specific e xpertise. For instance, a wedding would be managed by the bride’s mother. Some families be quiet do it that substance; however, some people prefer to be a professional event manager to avoid having to do the numerous tasks and to avoid the separate out involved in organising such an important event. Therefore, event managers began to emerge. Moreover, when fine-looking events emerged, an event manager was essential. such as, the nifty Exhibition at the Crystal Palace in 1851 which was â€Å"conceived to symbolize this industrial, military and economic superiority of Great Britain.” (http://www.victorianstation.com/palace.html, 2001 [online]).\r\nIt was an event recognized almost all over in the world which hugely helped the British economy as it was a great focal point to promote their industry. According to Dale (1995) the Great Exhibition was a liberal success which hosted over 6 million visitors. The event do a grand derive of over £180 000 (Exhibi tion Committee, 1995). This was the starting time good-looking(p) international barter show and therefore many an(prenominal) exhibition venues started uphill, for instance, the olympian bucolic Hall in 1862 or Olympia a fewer years later (Bowdin and Allen, 2006, p.6). So the 1850’s is when the organisational events started to emerge but the sport events started many years before that. Indeed, sport events, such as, the equestrian event called the Royal Ascot beed in 1711 and the famous Oxford and Cambridge sauceboat Race in 1829.\r\nThe UK is cognise for its sporting events and most of them are originally from the eighteenth and nineteenth century. Sporting events were very favorite at the time and mollify are, so they kept emerging throughout the years. For example, the FA Cup emerged in 1872 and Wimbledon appeared in 1877 which is a huge success in the lawn tennis world and it represented the blue class in the British fellowship. These events attracted man y visitors, therefore â€Å"providing major benefits for local economies” (English Tourism, 1999).\r\nCultural events such as, music festivals began to come forth in the event industry from the early 1870’s with the Workington Festival. later in that period, the destruction darkness of the Proms appeared which is probably one of the biggest music events in the world (Bowdin and Allen, 2006, p.7). The Last Night of the Proms was set up to encourage people who would not normally attend to upright concerts but who would be attracted by the low ticket prices and a laid-back atmosphere. Robert Newman, the founder of the event, (Nedal, 2010,[online]) announced his goals as such: â€Å"I am going to fleet nightly concerts and train the habitual by easy academic degrees. favorite at first, gradually upbringing the standard until I grant created a public for unequivocal and modern music.”\r\n after(prenominal) noticing the growth of events, Wood (1982) drew g uardianship to the start of the event industry. She treasure that organising popular celebrations required richesiness for people to participate therefore bank holidays emerged, such as, the liquid Jubilee and the Golden Jubilee. These bank holidays enabled the working class to participate in the events thanks to their paid days off. This is when the government starts paying to a greater extent attention to the event industry.\r\n afterward the Second World War, events are recognised to be of high importance to the economy of the country. Indeed, hundreds of festivals emerged thanks to the general extend of wealth and the stop time availability. impertinent cultural events increased as well, for instance, the West Indian community founded the Notting Hill Carnival in 1964 to celebrate and commemorate their ancestors’ license from slavery (Holder, 2001). Around the 1970’s, a large amount of popular music festivals appeared, for example, the Pilton Festival and the isle of animal Festival.\r\nThe islet of Wight festival was a huge success on the popularity motility but it had a few organisational issues. The entry fee became free as they lost arrest of admissions due to an over fighted venue. After that incident, the Isle of Wight festival stop for a few years (Bowdin and Allen, 2006, p.9). Moreover, from the 1970’s, the government and the local regime financed a range of sensitive multipurpose venues, including the Wembley Exhibition Centre. From past onwards, development of outdoor and indoor(a) venues has not stopped increasing. With the increase of events, event is giveing into a professional sector.\r\nWe have seen how the event industry has developed, however, now we pull up stakes look at the proficient changes and the hex improvements that have revolutionised events. First, the style of the goggle box had a big impact on events. It enabled people to watch any tending(p)(p) event whilst sitting in a sofa; the refore, any event that was broadcasted on television had a considerably larger audience. The Los Angeles surpassing Games was one of the first events to be broadcasted on television. It was a great success as the economic benefits were very high (Bowdin and Allen, 2006, p.10). We provide now analyse the relatively recent Olympic Games to demonstrate how the technological changes and the becharm improvements do the events so do compared to the past Olympic Games. First, transfer of training made the games much(prenominal)(prenominal) accessible. The number of f inflammations increased so the travel of travel was faster and much regular.\r\nIn addition, huge container ships, super tankers, appeared fashioning it easier for the hosting countries to import a huge amount of satisfying goods for the establishment of the venues and the sport facilities. So it made the Olympics bigger in size which meant that there was a bigger audience and more sport athletes. Furthermore, t he appearance of information processing systems made life much easier for event managers as they could do all their organisation plans on their PC and virtually design the exclusively event. When internet emerged it made colloquy much easier and more efficient. Indeed, for somebody to receive an email it takes slightly 3 seconds which is a indemnity for stressed event managers who need to have quick answers. work out and event managing went to another take when Skype appeared. â€Å"The service allows users to communicate with peers by voice apply a microphone, video by using a webcam, and instant put across over the Internet.” (Techspot, 2012 [online]). Skype enables organisers to have video conferences with each other wheresoever they might be.\r\nFor example, if a meeting is taking place in capital of the coupled Kingdom and one of the members is in Japan they can legato have a stand firm conversation with him on the computer screen. This probably frequently h appened in the process of planning the London Olympics. Another technologic institution is the smartphone. Indeed, this is a very recent plan which can do a huge amount, on the move. The main advantage of smartphones is the applications on tap(predicate). Applications that can give you all the latest password about the Olympics live, or some can tell you the easiest way to get to the event. An application that is often apply by smartphone owners is the QR bar encipher ref which is a new form of advertisement for businesses. The idea is that the smartphone acts like a barcode reader thanks to the camera so it can read any given QR code for the advert to appear on the smartphone’s screen.\r\nFor example, when the Olympics had an advertisement for flash tickets to see the games and it had a QR code, the smartphone owner could scan the code which would send them to the website to get the cheap tickets. All these applications made the Olympics much more accessible and middl ing easier to gather information. Moreover, for the opening ceremony of the London Olympics, the lighting engineering was highly impressive with all the latest engineering. The pixel animations were made to draw the audience, in the cranial orbit and watching it on the television. It consisted making animations with the lights that where placed on the knock against of every spectator in the stadium. â€Å"A total of 27 animated sequences, lasting 75 minutes, were created for the closing ceremony, using 634,500 individualist LED pixels that together created what is believed to be the largest video screen” ( obligate A.,2012 [online]).\r\nAll this new applied science employ for the Olympics is one of the reasons why it was so popular. And it leave, most likely, be used in incoming events. set the Olympics aside, a technological possess that has recently been used in a music festival is the hologram. â€Å"A hologram is a technique which enables three-dimensional image s to be made” (Concert Boom, 2011, [online]). In a concert in the United States a well-known doorknocker who died in 1996, Tupac, appeared on stage in 3D. â€Å"A full-size hologram of Tupac who stunned the crowd of 75,000 fans when he appeared onstage” (Fitzmaurice and Mcconnell, 2012, [online]). It shows to what extent technology can go in the event world.\r\nAfter seeing how the event industry has changed, it raises the question of where the event industry is going. For many years, technology has not stopped emerging in events. Therefore, event managers have to align to the constant change of technology. ecology is another factor that event managers have to be aware(predicate) of. Indeed, the purlieu has become a big issue. Events, such as festival, are not usually environmentally friendly. Therefore, event managers will have to research different ways of avoiding damaging the environment which will change events. collect to the environmental changes, the price of transport will get higher(prenominal) because of the petrol shortage. Events will, therefore, be more expensive. Furthermore, health and safety regulations will most likely get stricter so events might lack a bit of their fictive freedom.\r\nThe event industry will have to adapt to the future changes in society to give the society interested in events. Creativity with the use of technology, such as the use of the hologram, will keep the crowd interested. So the future of successful big events will be brush up to creativity, the use of technology and the environmental consequences of the event. However, even if big events will constantly evolve, it does not mean that tralatitious events, such as weddings, will change. Indeed, there is only a minimum of technology that a wedding demand to be successful. Therefore, unless the alone judgment of a wedding changes, weddings will, more or less, stay the same. It will be the same for birthday celebrations and anniversaries.\r\nT hroughout this paper, we have discovered that events have a considerable role in todays’ society and that events have evolved a huge amount throughout the years. By looking at the changes of events throughout the years, it should be possible to have an idea of the future of events. However, anything can happen and we do not know what new invention will see the light that will change the whole event industry. But the putting green idea seems to be that the technology and the environment are the two main factors that will change the big events, such as sport events, but the traditional events will not change.\r\nReferences\r\nBond A. (2010) The greatest disco on Earth! Pixel animations turn Olympic Stadium into psychoactive light show. In MailOnline.[online] available from: http://www.dailymail.co.uk/news/article-2187468/The-greatest-disco-Earth-Pixe\r\n'