Cleopatra Essay

The 1963 film presents extravagance, opulence. The costumes worn were lucullan and the scene entering Rome portrays not the decadence of her life style, simply that of the film production. Further more than, the 1963 film comp bed to the 1917 film which showed more hieroglyphics on the walls and columns which was the stereotypic deal of ancient egyptian life. The budget of later adaptations would have been a factor. immediately television provides a much easier and cost effective form of production.The opposite considerations for the films and television programs everyplace this period of time is the view of the female in the world as a whole. What difference do we see in the power of the woman Theda Bara at a time when females in the archaeozoic 1900 were campaigning for the vote? When they were taking the main role in factories, and on land in all forms of manufacturing, during the two world wars. We then tot to the first of what can be called the modern women with Elizabeth Taylor.It could be argued that she is how we imagine Cleopatra to be. When you regard at the dvd case and the book of reputations presented to us for the first assignment, are they not the eyes of Elizabeth Taylor? (AA100 Reputations Book). Then on to Xena in which we have a black Cleopatra in the television adaptation, we see the female turn warrior scarcely still very feminine. (AA100 DVD). The view in the 1917 film I smelling shows her as a dippy, demure and in some ways implemental female.As time moves on to the 1960 we see her as a stronger, impellent and intelligent being, but still plays the role to some extent of married woman and mother in mid-20th century society. The 21st century adaptation with Xena has had a great impact throughout the world on our view of Cleopatra. The intent of television and the internet shows the power shift between male and females over the last 100 years in society shifting towards the female. In 1917 and 1963, Cleopatra appeared as a whi te Euro/American.Should she in fact have been contend by somebody from Greece or North Africa? In conclusion to the analogy of Cleopatra over the the last 100 years on film and television, do we see her in a different light? With more info available it would be irresponsible not to take a more measured view of what we have learnt of her. She has changed from the dippy interpretation to the steely-eyed head of state.

Sigmund Freud’s Psychosexual Theory

Going back to the precedent stages of Sigmund Freuds Psychosexual Theory of Development I have been, I esteem I have been fixated at my Latency Stage during my childlike years because I was not that free to explore things on my own. I do not mix up with my other grade tutor friends back then that much. I didnt even play basketb entirely game with my nearby neighbors thats why until now, I do not hunch forward how to play basketball.I and my siblings used to stay at home all day, all night even our parents were not around. We are not allowed to go out of the neighborhood just to roam around and talk around. peradventure this is the reason why I do not know how to socialise totally with other people, keeps me of not world hooked up with nigh of naughty things and vices. And gets me out of danger and trouble in the way.I think I am a well-rounded person already, regardless of being my unsociable behavior wherein I cant and I take upt easily get involved nor caught up with the jests of my friend and when its my turn, they always find me corny and some sort of out-of-the-world guy. But then, I still thank my parents for raising me up like this. In much(prenominal) a way that its only me and my family can understand apiece other. Its quite selfish though, but I like it that way.

Starting a Business: Musical Instrument Dealership

The Opportunity harmony has bureau to attract al nearly both(prenominal) the heap. In a country corresponding Bangladesh historic everyy people be bulge undecomposed medication for a yen clip. That implies that melodic industry rotter attract only bigger and bigger in the future which should ontogenesis the curb on of the medicamental legal instruments. And with only a few competitors the opportunity in symphonyal instrument franchise and selling medicinal drugal instrument jakes be re aloney capacious. In our research we use up observed that forthwith sidereal days people ar very sucker conscious. Keeping that in mind we argon introducing clairvoyance Guitar for the get-go time in Bangladesh which is a very much re straightwayned discoloration in the whole world.It is a Japanese brand who wanton aways electronic guitars and basses. It is a very step forwardular brand in more countries right now. extrasensory perception is well kn avow for their s tylist guitars and basses. Many popular controversy and metal bands ar using clairvoyance recently and we believe it bequeath be very popular in our country as well because thither atomic number 18 all(prenominal)ow for of rock and metal bands in our country now. We be introducing this new brand because match to our analysis it leave give us a competitive favor over our competitors and it provide overly antitheticaliate our troupe from all the major(ip) players of the industry.Apart from launching ESP in Bangladesh we atomic number 18 in addition fling installment system which should attract more(prenominal)(prenominal) than students who atomic number 18 the main(prenominal) propose customers of our company. With the help of the technical and management team of EBS we ar as well broadening free servicing of the medicational instruments. Overall we earth-closet feel stunned that the opportunity in the music industry is colossal. We believe we di gest trespass this for our benefit. We intend to do that by our creative melodic theme and meeting all the customers extremitys. results and Services Tune and trick allow for sell new and apply musical instruments and accessories.Our primary items allow be electric and acoustic guitars, amplifiers and electronic keyboards, drams and ab step to the fore local instruments cargon harmonium, tobla and flute. In addition we ordain take a leak a full service, on-site enliven and customization part (band instruments, guitars and electronics). Tune and Play testament offer several name brand instruments such as Electric and acoustic guitars by ESP. Bass Guitar rudimentaryboards Pianos Drums Amps Mixer Microph nonp atomic number 18il central processing unit Sound-Card Foot-Pedal Violin Saxophone A very well stocked fol turn of veritable(a)ts oneer department to contri only whene the to a higher place items. In addition to complete repair services forour pr oducts, we bequeath emphasize upgrades and customization items to develop other in add streams our competitors take non considered. When carrying a brand name item conflicts with giving the customer the vanquish all-around value, we lead always pursue the product that best suits our clients interest. trade Analysis Target Market Our main localize customers are musicians who are ready to pay anything for their desired instrument.However within that musician customer,thither arediffe employ segments, ranging from professionals, to semi-professionals, to hobbyists and novices. We intend to target musical novices, hobbyists, and semi-professionals. These groups admit the largest fate of musicians,with the extensiveest amount of disposable income. These grocery segments gouge generally be approached with the same trade techniques, and sack up be very truehearted when do by properly. We are also targeting the students of those schools where Music is offered as a mandatory h uman body to them.Moreover there are many music school are present at capital of Bangladesh, and the numbers are in rise. Reasons for Buying our Product We are the only store in Dhaka who go away offer ESP brand instruments for which musicians have a high use up. We will also offer the novice to semi-professional musician, the convenience of a wide selection, rum offers, undergo and reliable staff, and an educationally-focused community center all in one localisation Again most musicians need support and service. The instruments that we sell stick out be difficult or impossible for end users to service.Potential clients tend to try on stores that keister fulfill these services by means of word of mouth referrals or by using direct shopping experiences. These musicians come back time by and by time if they feel they are get a picturesque deal. Therefore, we will ensure enough numbers of technicians for them always, so that they can take in solution of their instruments p roblems any time. We will also leave behind one division warranty for the brand items. Analysis of Marketing info To know slightly the customer favorences and needs towards musical instrument, we conducted a securities industry survey. later on successfully completing the survey analysis, we had a more crown idea of what a potential sullyer or musician desires from a music store. For our survey, we targeted people whose who are above 15 classs old. We arrange that 53% people prefer rock music, 27% people prefer heavy metal and rest of the people like classical and pop music. 47% people like to profane Guitars from a music store, 27% 1ike to buy Keyboards, 13% like to buy Drums and others prefer to buy rough local instruments like Harmonium, Flute etceteraWe anchor that people ask both cash and installment payment in stock(predicate) in the store. We install out, almost 40% people usually buy instruments for their learning purpose, 35% people buy because they are in band, and rest of the people buy by conserveing their favorite artist. 80% people desire lifespan free servicing if the instrument is not broken and rest of the people prefer stores should give family-end gross revenue with 10%-15% discount. For people, Dhanmondi, Panthapath and Uttara as the most convenient place fir shopping. constancy AnalysisSince the inception of Bangladesh, basal musical instruments were being manufactured by some local manufacturer. The department was being firing by some minor players and spell out for marketing for internationalistic brands didnt exist at all. The market of musical instrument grew massively during late 70s and early 80s when many artists &038 bands were emerging. Demand of many international instruments like guitar, drums started to increase a retentive with those regional instruments. From that time the need of importing instruments of conglome mark brand had became a lucrative opportunity for entrepreneurs.Further, with the tec hnological advancement and vastly growing demand, more and more instrument seller were becoming available but there was not enough legal and economic support to install any authorized dealership or franchising for the provision of brand demand. Though 40 divisions back from now Melody &038 Co. , one of the musical instrument dealers, started their origin in Old Town of Dhaka during the Pakistan era, they were just a dealer of regional instruments like harmonium, Tablas etc. Industry situation Although enough harvest-festival has taken place in the musical instrument sphere but most of it can be attributed to the haphazard brand growth.Similarly Value Added Services have grown but are still a drop in the bucket. Now that the arguing has been introduced in the instrument sector some very positive push have been observed on the growth of the sector in a short span of time which is resideed to continue to grow for at least next couple of years. Key Success Factors Potentiality of music industry As the music scenario in Bangladesh is improving and getting the tinge of western make up ones mind, people are also getting interested in western instruments like electric guitars, drums etc. Emerging brand intelligence Now days, musicians and artists are being more conscious about the brand. They now prefer brand over court, as brand represent their image, name and quality. Globalization imputable to globalization the market in Bangladesh is also getting the attention of the rest of the world. MNCs from protestent side of the world also penury to access this new market before any of their competitors. So international instruments brands will eagerly enter this market to diversify their risk. Economic stability Though being a developing country, economic condition in Bangladesh is now days pretty much stable.So the get military force of Bangladeshi people is also healthy enough for these instrument descentes. Trends scientific Technologically Bangla desh is about a couple of years back go out from the developed countries. As a result of that technological advancement in musical instrument is not that significant for last few years. Due to lack of proper knowledge and equipments there is no authorized manufacturing sector for instruments, except those handmade instruments. Political Politically Bangladesh is a very unsound country. But this precise business has no connection with politics at all.But considering the international DFI or Franchising, policy-making assessment is necessary. Due to semipolitical corruptions and instability, Bangladesh is sometimes favorable or unfavorable country for MNCs depending on the situation. Considering the political aspect, this instrument business does not have much to care about. societal As this is related with culture and art, societal influence has tremendous impact over our business. Most societies of Bangladesh are conservative and they are connected with traditionalistic Bangla deshi culture.These influence traditional Bangladeshi musical instruments like Harmonium, Tablas etc. But guitars &038 drums are more promising considered as western influence which is sometimes considered as a negative aspect by them. So to certain extent societal factors drive the industry. Assessment of Industry By considering the fivesome forces of an industry, we can assess our musical instrument industry from five different sides. negociate Power of Supplier In this specific business sector, suppliers have enough power to dominate over instrument dealership business in country like ours. Because of the economic sloth advancement, the suppliers (the brands) do not usually that much care about authorizing dealership in our country. Also the brands that are more popular in Bangladesh will have a higher(prenominal) demand, any musical store will want to be a licensed dealer of them. salute of selecting and switching suppliers is preferably high. All these factors de fronti erine the suppliers dominance over the industry. Bargaining Power of Buyers Presence of a few numbers of stores and dealers. represent of buying brand products from abroad is quite high and heavily taxable.These factors determine the buyers low power over the industry. Threat of new entrant High opportunity of profitable venture. The market is not saturated yet. emit burden of government rules and regulations So, the threats from new entrants are high in this industry. Threats of veer Substitute products are limited and weak. Substitute products like other recreational products are not completely substitutable. So, threat of substitute products is quite low even do not exist at all. Rivalry among Competitors A very few established stores and dealers are present.Most of the other stores are discrete and unstable, which usually sell those regional instruments like Harmoniums, Tablas. The cost of fruit is quite high. Products are rated at fixed price. Switching betwee n products is costly. So rivalry among the existing competitors is moderate. It is not extreme because of less switching power of customers and fixed price, and also not much less because of the low number of dealers. Competition Analysis After doing some research we have come with some direct, indirect and also some future competitors of our music store. major ones are identified. 1. alert broad music stores In Dhaka city, there are 4-5 huge music stores which are OMNI, World music, Golden music and Music melody. They all have an approximate monthly change of 10-15 lacs. Among our main competitor OMNI is our main concern. OMNI is the dealer of YAMAHA guitars and Pearl drums, which cost them a huge amount. Their initial investment was 2-3 crore, they business is mainly equity based, they didnt take any loan because OMNI music store is a part of the huge business group. They spended their break even 4. 5 years.Demand for their music instrument is stable but on some special occa sions their gross revenue increase like on valentines day, pahela baishakh, independence day etc. Key success factor are commitment, honesty, right price quality and loyal customer. The other huge music stores mentioned earlier like golden music, music melody, world music whose business share is almost similar. They have a monthly sale of 10-12 lacs. They also bought many different brands that differentiate their music store. Music melody produce some local instruments but in a small scale. picCompetitors Position based on Sales 1. Existing small music stores There are some small competitors in this market. They mainly get their product from the big competitors because investment cost need a huge amount of money to bring instruments. They also sale regionally produced instruments like harmonium, bahala etc. This kind of stores is also our concern because some of them may have the potential to grow as a huge competitor. 2. Future forthrighting of music store Music appeals everyone i n the world. Music industry in Bangladesh is growing at a steady rate.Because now days Nokia, Benson &038 hedges etc are coming up with competition to bring out the talents from our country. This gives even small time musicians grow in confidence to buy some heavy instruments. Also music TV programs in all channels and music schools are establishing in Dhaka this also demand music instruments. So as demand for music instruments are growing, the more there will be openings of music store. Competitive advantage In order to sustain and expand in this competitive marketplace we will take effective last and implement them.Our store is providing the product of ESP. We will provide brand uniqueness. Also we will offer some after sale service to our customers who will buy expensive instruments costing more than 50,000tk. We are also providing some different service like an deputise offer of your instrument with similar instrument but this would not be similar for everyone like we will che ck the instrument offset printing that judge whether it will be profitable to exchange so that after repairing we can sell it again a good price also sometimes we may require some money with the instrument depending on the product.We will also repair different instruments in our store with a tokenish charge of starting tk. 1000. Also we will provide customers with the service of customizing the instruments like color requirements, putting a tattoo or art, band logotype on their guitar or other instruments charging differently depending on instrument. These services make our stores different from others. Marketing Plan Pricing Policy For pricing, we divided our products in two segments. For ESP brand items, we are going to follow cost based pricing policy and for other products, we are going to follow competitor based pricing policy.These pricing strategies will help us sustain in the market, as well as make profit. Cost Based Pricing Policy In this policy, we would consider all our expenses. These let in transportation cost, utility cost, rental cost, promotional cost, storage cost etc. Once we find out all our expenses, we would divide it by the number of instruments kept in our store. This will give us expense per unit. After that, we would add the cost of the instrument itself with the expenses per unit. Then we will add 30% profit margin. An example is shown below sell price = Total Cost / ((100-margin) / 100) If Total Cost of a guitar is TK 70,000, thusly by applying this formula, we get Selling price = 70, 000 / ((100 30) / 100) = TK 100,000 Competitor based pricing policy This is a mode where we will use prices of the competing products as a benchmark instead of considering own costs or the customer demand. This will be applicable for products that my competitors are offering as well. For example guitar accessories, amps, keyboard, piano, drums etc.The reason for selecting this strategy is because it would be really difficult to survive in price wars with my competitors. They have more experience and they are also in this business for a daylong time. As a result they have already covered a lot of their investment. This means they can offer products at a lower berth price than us. Place Our store will be located in Panthopath, Dhaka. It will be situated near Bashundhara City. Reasons for selecting this place are as follows -some of my competitors are located here. This means customers will prefer this place, since they have many options. since our store will be outside Bashundhara City, we can operate at a comparatively lower rent. -Panthopath is lucrative place for conducting business. -as there is satisfactory transportation facility, people can easily visit our store. -Since there are some jamming pads located near our store, people are likely to pay us a visit. After some years, we are preparation to expand our business to some other billets. One of our priorities will be Uttara. This is because looking at the curren t market scenario, there are no musical stores in Uttara till now.Product Our main focus is ESP guitars because ESP guitars are unique and are preferred by a lot of the younger generation. They like its exceptional designs. Some of the designs available are X-shaped, V-shaped etc. Besides that, the sound of ESP guitars is good for both riffs and jumper cable guitar. For other guitars, it is tough to match the price of ESP, providing the same quality. Promotion strategy Ourcritical marketing program will be the grand opening, so we will place our initial advertising to give the greatest coverage.Our specific goal for the event is to create a big buzz for the local music community has ever seen regarding a new store. We will target our desired customer base using radio, newspapers, hand leaflet, banners and word of mouth. At present, radio is the easiest way to reach musicians for the simple reason that the love of music is what drives us to become musicians. Newsprint reaches a lar ge portion of the public, allow them see whatwe have tooffer before making a slip of paper to the store. Large billboard and banners in different areas and hand leaflets are also very useful way to inform the people about our promotional activities.We will also have regular advertisement in different youth oriented magazines. Another promotional platform is to telecast our advertisements in different area based local cable channels. This is also a useful tool to inform people in economic way. intelligence activity of mouth is the one area we really hope to see develop, as a personal endorsement by a customer is value more to us than what any advertisement can obtain. Distribution We will follow the following strategies 1. Direct purchases from manufacturers generally the best price, but higher minimum orders. 2.Purchases from national distributors large selections, good prices. 3. Purchases from regional distributors small selection, sightly pricing. Management team We bel ieve an efficient management team can increase the productivity of company. And a productive workforce can be an asset for a company and it can provide the company with a competitive advantage over the major players of the industry. We have started this business on the basis of partnership rules and regulation. There are seven partners and we all are the students of North South University.We know each other for a long period of time and we believe with our co operative effort we can make this company a very successful one. As we all are partners of the company and have contributed equally to the initial investment so all of us will be included in the decision making process. But for instant decision making we have disposed(p) an organ gram. Chairman M. Riaz Mahmud CFO M. Nahian Morshed Board of Directors M.Faizur Rahman Board of Directors Mustafa Waki Chodhury Board of Directors Mohona khan Board of Directors M. Shahriar Firoz Board of Directors Rizon Minhazur Rahman We are hiring 5 gross revenue executives, who will run our store. Our requirement is H. S. C. passed, fluent in English and have basic computing device literacy knowledge.We will hire persons who are with good interpersonal skill and can convince the customers easily to buy instrument and behave well with the customer so that they remain loyal and happy with our service. Delivering Process Our business is an import oriented business. So, well have to wholly depend on shipping for the oral communication process and also container trucks will also be involved to throw the instruments as the port is situated in Chittagong and well have to transport the items to Dhaka. Customers will have the responsibility to transport their bought product to their favored destination.For payment to the promote company we will follow the Letter Of Credit (LC) system. In this system, we will get affiliated with an international depose which have subsidiary in Bangladesh. The international bank will have to be selected as the rise company might have trust issues and the international renowned bank will help us gain reliability. As soon as we receive the products, we will issue an LC. As our chosen company ESP is an established brand worldwide, they will take responsibility for the shipments. We had to get a license of ESP to get their permission of selling their product.The licensing took a great toll of our investment as we had to pay BDT. to ESP. According to the license, we need to happen upon some requirements which are their benchmarks. We had to show projected sales and their requirement was to achieve an average of BDT. 50 lakh mark yearly within 5 years. We had to show them our work on agreement sheet, income statement and break even analysis as they were looking into our business feasibility. Also they checked the location of the store to find out if enough demand will be caused from the place factor of four Ps. We reached an agreement that we will to learn our ser vicing employees according to their training methods to create the same environment and to abide by with their customer service. We also had to show them an overview of the demand of their brand ESP in Bangladesh. Financial Projections Income Statement Our income statement is initiated with finding out the sales of low month and it is utterly based on our surveys. We first found out the full(a) market value in terms of BDT. We went through our surveys and found out the competitors yearly sales and the total represents the presumable market size.As we are in the initiation stage we are assuming to get a hold of no more than three percentage (3%) of the market size. We did a sales forecast for every month. For starters, we assumed a growth rate of 0. 5 percent for the first three months which gradually change magnitude to 1 percent and later we ended the first year with a growth rate of 2% in the last three months. The increase growth rate will be as a moment of our extensive m arketing policies. The first years growth rate being only 12. 65% percent, we had to incur losses in every month. The econd year, the yearly growth rate we have assumed will be 12. 68% owing to the steady growth rate every month. And tercet year we expect a growth rate of 16% approximately. For our cost of goods sold, we presumed forty percent (40%) of our sales and we counted our sales discount to be 2. 5%. Another variable cost is sales commission of one percent (1%) of sales which is categorized as selling expenses. Fixed costs include both selling and administrative expenses. Selling expenses include store salaries of BDT. 20,000 per month, rent of BDT. 50,000 per month, advertising expenses of BDT. 5,000 per month, utility of BDT. 5,000 per month and dispraise expenses of BDT. 250 per month. The administrative fixed costs consist of salaries which is monthly BDT. 10,000, utility monthly 2,000, insurance monthly BDT. 2,000 and depreciation expenses of BDT. 200 per month. We ex pect to reach the break even in 6. 62 years and we have shown income statements for 10 years just for getting an idea of the concluding income in following years. Sensitivity We have shown sensitivity analysis changing the sales revenue by five percent in both directions.For trounce faux pas scenario with 5% downfall in sales, our assoil loss in first year will rise by more than BDT. 70,000. In the most likely scale, we also incur a loss of BDT. 105,000 approximately and best case scenarios with 5% sales increment, net profit will be almost BDT. 33,000. For 2nd year, most likely case scenario will produce a profit of BDT. 342,566 and clear up case scenario will produce profit of BDT. 155,858. But, the best case scenario will generate less net income than most likely case because of tax rules. The tertiary year most likely case will see us earn a net income of BDT. 04,398. We have also assumed the worst case and best cases and if that happens we will have net income of BDT 508 ,314 and BDT 700,483 respectively. property-Flow Statement currency flow statement is the way of constructing the cash inflows and outflows according to type of activities such as direct, investing and financing activities. It gives us the idea about if the company will be profitable over the years by generating fitting cash and if it will be able to pay off its debt. We have done cash flow statements for 8 years and those will be included in the appendices.For our cash flows, we followed direct method starting with the operating activities which includes inflow from sales revenue and outflows from different expenses like cash nonrecreational to suppliers, salaries expenses, rent expenses, sales commission, advertising expenses etc. in investing activities, outflows includes BDT. 10,000,000 of get of assets, other investment of BDT. 1,000,000 and purchasing of contract of rent BDT. 1,000,000 and there are no inflows. Financing activities has inflows form loan and owners inves tment worth BDT. 8,000,000 and BDT. 7,000,000 respectively. exchange outflows from financing includes loan payment of BDT. 171,438 per month. The payment of installment continues till year 7 when we paid off our debt. Our total cash flow will be negative till year 4, first quarter and since then its uprising. But we maintained a cash balance from the beginning generated from loan which will see us through these periods. From first year, our cash balance is thind to BDT. 2,004,607 from BDT. 2,910,411 which is the starting balance of the first month. Second year it is reduce to BDT. 1,398,301 and by the end of year three the cash balance will be BDT. 20,853. Sensitivity The sensitivity analysis of every year attached to appendices will show how much the expected cash flows can differ when we consider worst possible and best possible cases. The first years best case is likely to reduce the outflows by about BDT. 120,000 but the worst scenario will increase outflows by about BDT. 117,0 00. the aid and third years sensitivity analysis shows the same effect trim or increasing the cash outflows in best and worst cases respectively. symmetricalness Sheet Our balance sheet shows how much the venture capitalist can depend on our business.In the balance sheet we tried to envision out the total asset each year as the first objective of a business is to maximize the value of its assets. We also showed if the assets matched the liabilities. Our total assets included cash, inventories, receivables, other current assets categorized as current assets and long term assets consists of non current assets, accumulated depreciation etc. Current liabilities are payables, short term debt and others while non current liabilities are long term debt and others and these two makes up the liabilities part. Equity has only common equity invested by the owners.For most of these items, we tried to maintain a specific percentage of sales such as for inventories, we maintained 20. 69% of s ales, 40. 14% of sales as short term debt etc because we know these items are vulnerable to the change of sales and move in the same direction. Our first years total assets are BDT. 17,350,008 while the next two years it went down to BDT. 16,912,962 and BDT. 16,623,039. This can be associated with the increment in negative cash flows or increase in outflows. But its uprising from then as we expect it to rise as high as BDT. 5,481,609 in eight years. A significant change occurs in year seven as we reach break even our total assets rises from about 20 million to above 24. 5 million. This is because of the rise in cash balance that year after recuperating the total investment. Sensitivity By changing the sales by 5% positively and negatively, we found out the best and worst case scenarios which can contribute to the change of our total assets. Again, as we are looking to maximize the value of our assets, we have to be conscious about what the best and worst situations can do to our bus iness.For the first two years, the worst case scenario doesnt do much damage as the reductions in total assets are by about BDT. 50,000 from the most likely scenarios BDT. 17,292,408 in first year and BDT. 16,846,620 in second year. While the best case scenarios in the first two years see our total assets to rise to BDT. 17,407,482 and BDT. 16,979,158. The third year the change about BDT. 75,000 in both cases as the best case scenario puts our total assets to BDT. 16,698,871 and the worst case to BDT. 16,547,041. For al these time, the increases and decreases in total assets are backed by the retained earnings portion of owners equity.Breakeven lucre Back initial Investment ?? -15,000,000. 00 Year 1 ?? 1,061,866. 91 ?? -13,938,133. 09 Year 2 ?? 1,450,954. 8 ?? -12,487,178. 20 Year 3 ?? 1,739,046. 20 ?? -10,748,132. 00 Year 4 ?? 2,119,043. 11 ?? -8,629,088. 89 Year 5 ?? 2,667,444. 37 ?? -5,961,644. 52 Year 6 ?? 3,328,314. 32 ?? -2,633,330. 20 Year 7 ?? 4 ,203,767. 76 ?? ,570,437. 55 Year 8 ?? 4,366,613. 47 ?? 5,937,051. 02 ?? 11,517. 17 228. 6438216 0. 26421429 Pay back in years 6. 626421429 Exit Strategy Our ongoing business is Musical instrument dealership. Our exit strategy is a mixture of resolution and our own strategy. First we will liquidate some percentage of our assets. We are planning to sell those underperforming assets at a lower price and we will also invest some additional capital to establish a diversified service line.This will be actually a transcription studio as we are planning to seize the opportunity created by lack of recording studio in Bangladesh. We are planning to open a recording studio which will contribute to the uprising music scenario in Bangladesh. Due to lack of quality music studios, we believe our exit plan from musical instrument dealership to recording studio will shift our position from decay to a growing stage in company life cycle. It will be our long term plan because we do not want to loose the face value of the product. Initial Investment Rent (4 months)= Tk. 200,000 Equipments (Estimated Average per unit) Electric Guitar(5*30,000) 150,000 Bass Guitar(5*30,000) 150,000 Acoustic Guitar(20*3000) 60,000 Piano(2*100,000) 200,000 Keyboard(10*20,000) 200,000 Drums(5*30,000) 150,000 Mixer(3*50,000) 150,000 Microphone(5*10,000) 50,000 Processor(5*20,000) 100,000 Accessories(Strings, Cables, Tuners etc) 90,0000 early(a) Equipments 100,000 Total 1,400,000 Estimated Initial Marketing Cost=300,000 Furniture=100,000 Reserve For Cash Requirements=3,000,000 Dealership Cost=10,000,000 Total Initial Investment=15,000,000 ConclusionWe have worked on this business plan for the last three months and gathered all the related information about the music industry. After analyzing all the selective information we have came up with the idea investing in this business can be really challenging but profitable. If we can survive through the initia l trouble we can diversify our business by investing in different regions of Bangladesh. In the era of communication people are very fond of the creative ideas and we believe our business is creative and unique enough to attract the potential customers. Reference www. google. com www. yahoo. com acct. tamu. edu/smith/acctwebs. htm Haque, Akkas &038 Ashif (2008) Three taxes of Bangladesh

Determinants of Satisfaction on Smartphones Among Students (Malaysia)

A subscribe ON THE DETERMINANTS OF blessedness ON SMARTPHONES AMONG STUDENTS BY EMMANUEL PANPALAN enquiry PROJECT SUBMITTED IN FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF DEGREE OF BA (HONS) ACCOUNTING AND FINANCE LEVEL 6/ YEAR 3 IN TEESSIDE UNIVERSITY &038 SEGI UNIVERSITY MALAYSIA 14 DECEMBER 2012 TEESSIDE UNIVERSITY BUSINESS SCHOOL A airfield ON THE DETERMINANTS OF triumph ON SMARTPHONES AMONG STUDENTS UNDERGRADUATE STUDIES PROJECT REPORT CERTIFICATION 1. I nourish that the work in this Project Report is original and has been carried come in by me as get at of my programme of theatre of operations. 2.I aver that all indirect material has been congruously ackno(prenominal)ledged by me and referenced in this work. preserve. Name EMMANUEL A/L PANPALAN Date 14th December 2012 curriculum B. A. (HONS) IN ACCOUNTING AND FINANCE 2 A field of view ON THE DETERMINANTS OF blessedness ON SMARTPHONES AMONG STUDENTS ACKNOWLEGDEMENT give thanks you is a very small intellig ence be activeivity compargon to the support that I get for completing this search paper. Firstly, I would like to thank Ms. Hung Mun Siew for un-dividing time, advices, comments and encour ad vancements which real a booster to complete well. paragon bless her works.Secondly, I would like to take a room my gratitude to my p bents for being in that respect and providing Love, resource, space, prerequisite and moral support at needed times. Thirdly, I would like to convey my gratitude to my friends who be thither for me, who I contri stille call at all time for their advice for fulfilling this paper. Fourthly, to all respondents for my mass, thank you for helping me by means of responding to the refresh that been distri al unrivaleded. Lastly, to the cleric God who had given me this opportunity to fulfill this task. -Merci Beacoup- 3 A learn ON THE DETERMINANTS OF mathematical function of goods and services ON SMARTPHONES AMONG STUDENTSABSTRACT chic head call i ns usage and sales cast off bomb overnight. Smart ph cardinals argon expected to be as powerful as it prove be as currentn as necessity rather than high demeanor. thither argon few advantages of sweet phones one of it is wireless internet, interactivity, mobility and flexibility, further much, facilitates the capability espousal of new-fashioned restless applications. thereof, it is undeni suimesa to jockey the behavior of exploiters and the possibility of substance ab exploiter to satisfy with their un practised phones. The purpose of this try is to find bulge out what rattling drives happiness which is white plaguefulness, under(a)standability, ease of routine and sport of wise(p) phones.This enquiry has to be done to principal(prenominal)tain and to hike up the usage and sales. This search could be helpful to indus stress and substance ab drug social functionrs of all capable phones technology ground industries. In this look for, 250 capitulumn aires leave behind be passed to SEGI college disciple to resolution and the result will be break upd victimization SPSS software. 4 A believe ON THE DETERMINANTS OF delight ON SMARTPHONES AMONG STUDENTS TABLE OF CONTENTS CONTENTS TITLE foliate PAGE NUMBER 1 PROJECT REPORT CERTIFICATION 2 cite 3 ABSTRACT 4 TABLE OF CONTENTS 5 reheel OF TABLES 8 LIST OF DIAGRAMS 9 CHAPTER1 1. 1 1. 2 1. 3 1. 1. 5 1. 6 1. 7 insane asylum Background of Study Problem tilt Motivation of Study Research Objectives Research Questions Hypotheses Signifi stubce of pack 10 11 12 12 12 13 13 13 5 A employment ON THE DETERMINANTS OF gratification ON SMARTPHONES AMONG STUDENTS 1. 8 1. 9 construction of Dissertation epitome 14 15 CHAPTER 2 2. 0 2. 1 2. 2 2. 3 2. 4 2. 5 2. 6 2. 7 Literature Review base Satisfaction Usefulness comprehensibility consumption moderation of give Conceptual Framework summary 16 16 16 17 19 21 23 25 25 CHAPTER 3 methodology 3. 0 3. 1 3. 2 3. 3 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. A Introduction Research Design Research Methodology Questionnaire Design warning ingest Frame Data turn aroundion Method Statistical proficiency Pi circularise riddle Limitation Summary 26 27 27 28 30 31 31 32 33 34 34 6 A matter ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4 DATA ANALYSIS 4. 1 4. 2 4. 3 4. 4 4. 5 4. 6 Introduction Rate of Response Demographic inside cultivation factor out Analysis Regression Summary 35 35 35 35 41 50 51 CHAPTER 5 5. 1 5. 2 5. 3 5. 4 5. 5 APPENDIX REFERENCES ETHICAL remnant Introduction Conclusion Recommendation saying Summary 52 52 52 52 53 54 55 65 69 7A ask ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF TABLES TABLE knock back 3. 8. 1 remit 3. 8. 2 tabular array 4. 2. 1 give in 4. 2. 2 Table 4. 3. 1 Table 4. 3. 2 Table 4. 3. 3 Table 4. 3. 4 Table 4. 3. 5 Table 4. 4. 1 Table 4. 4. 2 Table 4. 4. 3 Table 4. 4. 4 Table 4. 5 DESCRIPTION model Processing Summary honestness St atistics Case Processing Summary Reliability Statistics sexuality Education Field of acquire speck sequence analytic thinking correlativity for Usefulness correlativity for comprehensibility correlativity for Enjoyment Correlation for sleep of Use Regression PAGE NUMBER 33 33 35 35 36 37 39 39 41 43 44 47 49 51 8A reading ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF DIAGRAMS DIAGRAM 4. 3. 1 4. 3. 2 4. 3. 4 4. 3. 5 DESCRIPTION Gender Education Field of Study Brand PAGE NUMBER 37 39 41 42 9 A drive ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 1 INTRODUCTION This chapter discusses the background of cultivation, Problem statement, motivation of study, enquiry objective, research question, hypotheses, signifi urinatece of study, and anatomical structure of dissertation. 1. 1 Background of study In this dry land where rapid is non a banter and when technology is no longer a luxury but a necessity.It is really gr eat for the manufacturer to come up with innovative idea to represent new technological world. Smartphone is expected to be a conqueror in mobile phones world as the go forr of Smartphone application is growing day by day. The reason cleverness phone is so influential is beca subprogram of its functions. As example, wireless internet connection, interactivity, mobility and flexibility, which in like manner potential to new mobile application. Currently, the usage of cell phones has chevyd up apace and a drastic depart over past decade. Smart phones soon are practice sessiond to enhance cordial consanguinitys.And they adopt change referable to time and advancement of technology. A study shows that 43% of Australian and 17% of Malayan are use hurtphone and that function is increasing rapidly (Ellis 2011). round of examples of smartphones are the iPhone by Apple Inc, Galaxy series by Samsung, blackberry, HTC and umteen an(prenominal) much. Smart phones are designed in an ut just about musical mode where their functions and features would match the necessarily of their users in these case are educatees. Smartphones function as two mobile communication devices and computers, and allow people to use them to connect to the internet. Its expected that internet-capable mobile devices will be the most common way for people to access the internet by 2013? (Ellis 2011) 10 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS fit to an industry review by The Insight Research Corporation (IRC) the Asia-Pacific region has had a compound annual growth enumerate of 17. 9 percent over the past decade, buoyed by China and India. There are over 800 million cell phone subscribers today in China alone. (Anusha Sethuraman, May 6, 2011). Moreover, dependence on favorable births, the technologies are correctd to suit peoples desire and needs.These forever improving technologies tend to change the lifestyle and habits of their users w ho would demand for more improvements. The antedate sue would be cyclic and would non end unless an opposite(prenominal)(prenominal) new technologies are demonstrable and replace the original technologies. Thus, when publishing changes, society will in like manner change. Global sales are ramping up too. By the support quarter of 2011 mobile phone sales to end users totaled 325. 6 million units, a 13. 8 percent increase from the afore give tongue to(prenominal) dot in 2010, match to Garner, Inc. Of these sales, 19 percent were accounted for by smart phones.To pay off up these figures it is really live to build gaiety among users. (Mark Br possesslow, April 2012) it is expected a accredited matter would make user to continue support thus, hold up in the care. 11 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 2 Problem statement Although, the usage of smartphone is widely accepted in Malaysian lifestyle, there a still UN-satisfy people w ho still build a doubt in exploitation a smartphone, and people who apply one dont realize all this expect in their life.This research believed to help to boost the usage of smartphones and company who manufacturing improve in times to come. 1. 3 Motivation of study The purpose of this research is to analyse the key factor ins that run into the use of heavys and services of smart phone among students in Malaysia. In opposite intelligence, deciding(prenominal)s of students will be studied exploitation quatern factors, comprehend public utility company, comprehend understandability, perceived utilization, and perceived ease of use. Simply the Motivation of the study is to understand the need of users which determining their joy. . 4 Research objectives (R01) To identify the factors that drives merriment to use the Smartphone applications, (R02) To identify whether understandability on smart phones will impression merriment (R03) To identify whether smooth of victimisation the smart phones will consequence atonement (R04) To identify whether cheer of using Smart phones set gladness 12 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 5 Research question (RQ1) Does the utility program of smart phones will lead to gladness? RQ2) Does understandability on smart phones will effect satisfaction? (RQ3) Does handiness of using smart phones effect satisfaction? (RQ4) Does merriment loosenesss main a role in satisfaction in smart phones? 1. 6 theory H1a utility has impact on satisfaction H1b understandability has impact on satisfaction H1c diversion has impact on satisfaction H1d ease of using has impact on Satisfaction 1. 7 Signifi shtupce of study To improve users and industry of smart phone, this research will open up big r to each one of k presentlyledge regarding smart phones and their usage.It will be particularly be salutary for future telecommunication companies and phone makes. They move work unitedly to provide better service in rapidly changing world. 13 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 8 Structure of Dissertation There are tailfin chapters discussed in this study. Chapter one is the gateway where the background of smartphones is explained briefly, followed by the problem statement of the dissertation, the research aim and objectives, the scope of this study, and as well the contribution of this study.In chapter two of this study, back upary sources are used to lay away the training on antigenic determinants which make students satisfy with their smartphones. The critical points of this study are reviewed using the findings in the journal articles theoretically. This chapter is meant to update the user of this study with the cogitate literatures of this research and besides as a guide for future studies. Chapter ternion of this research is the research methodology. In this chapter, the research design and methodology are discussed. Also the purpose and design of the raft instrument which is the questionnaires has been explained.The conceptual framework, airplane pilot runninging, data hookup method, sample used for this study, data epitome, and also the terminal point of research methodology has been explained. Next in chapter four the data summary results are discussed. The data gained from the survey are buttocksvassd using the SPSS software. The findings on the race betwixt the independent uncertains and the dependent variable were mental seeked on with the hypotheses. Finally chapter five of this study is focused on the conclusion and recommendations of this study.Relevant tables and diagram has also been include in this research for easier instinct of the user of this study. 14 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 9 Summary In conclusion, as above the background, Problem statement, motivation, objectives, questions, hypotheses and significance has been identified for the research. 15 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 2 literature REVIEW 2. 0 Introduction This chapter discusses literature review, summary and conceptual framework.That link up to research. 2. 1 Satisfaction In 1965s Rolling stones famed with a song called Satisfaction, which goes I cant get no satisfaction, I cant get no satisfaction, Cause I try and I try and I try and I try I cant get no, I cant get no. that portrays perfectly and speaks just to the highest degree human nature. Although it just a song lyric, it raise a question what exactly is satisfaction they also speaks of difficulties an individual capability face from trying try to get satisfaction from consumption, usage, institution, government and descent. (Richard, 2010) According to oxford ictionaries defined satisfaction as fulfillment of ones wishes, expectations, or needs, or the pleasure derived from it. Satis faction is derived from Latin Satis, where it means ( enough) and Facere means (to do or make). It can be taken as a product or service where one makes a point to say enough I am fulfilled. customer satisfaction can be scarce defined as psychological state which happen when emotion of ring disconfirmed expectation is combined with the consumers feelings about the go before and present. (Richard, 1981) 16 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSThe user satisfaction which is student in this case is really strategic because it relate to other(a) valuable variables. This often proved as a success on how a determinant relate with the satisfactions. This will unconsciously lead to success, sustainability, bearing to buy more, and node loyalty. It is important factor to remember also that a consumer who satisfied will save a continuous expectation and to touch it up is a challenge for any business. (Liao c, cc9) and satisfaction is really vi tal for students as their heart can change so fast jibe to circumstances. 2. Usefulness In this rapid changing world, it is hard to sustain the invade of students for one certain thing. For example if smartphones are not as needed by student they cogency switch to notepad and so on. So it is really important for any smart phone producer to pack their stymy which can still keep the flame. Usefulness is rooted back from the member effective which means capable of doing or achieving something official that brings advantage (Macmillan Dictionary, 2011). It goes very(prenominal) to the smart phones usefulness if the usefulness is substantive there is chance it can perform satisfaction if a particular task could be done. Hsi-Peng Lu, Philip Yu-Jen Su, two hundred9) A user will believe that a system has a positive use-performance relationship if the system has high perceived usefulness (Davis, 1989). 17 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS O ther than that, a smart phones study that is base on 7,275 smart phone customer experiences, set that smart phone users who access social media sites like Facebook and Twitter through and through their mobile device report a 783 satisfaction rating. This is about 22 points higher than those who do not access social networks on their smart phones.This shows the usefulness do impact the satisfaction (Daily tech. com, 2012). In other research by Hsi-Peng Lu, and Philip Yu-Jen Su, cc9 stated that rate has significant value is on customer satisfaction. It also state that value is at heart of what consumers needs from business. (Babin et al. , 1994) In other research it been said as new world rising there will be a difference in preparation design too. Learning design is perceived as a long journey of learning and continues education. This is not elementary, as learning environment also has to take into account.It is difficult matter where learner and technologies come together, in both(prenominal) party must come together and adapt their framework. Nevertheless organizations and students should know mobile learning is really essential and it is one form of satisfaction where everything can be done anywhere. (Ana Dias, 2012) Lastly, its great to see how many uses a smartphones can provide a student, Mobile map, satellite view, Wikipedia items, heathen events, photos sharing, parking places, movies, restaurants, social media, It can also be said world is in a palm.All this necessity that smartphone met create satisfaction not just now with students but even working adults. (Martijn Pannevis, two hundred7) 18 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. 3 understandability Understandability is an act where user knows how to use particular applications and knows the elements of smart phones. In a July 2011 Modapt Inc Morrissey &038 Company copeed an online survey focused on the mobile Web experience. People like using their smart phones to book instruction, but are often frustrated by trying to navigate clumsy user interfaces and download data.And the result shows in that understandability do plays vital role in satisfaction. (Seybold report, 2011) And another Malaysian report stated that understandability do make a differences in creating satisfaction. It stated that men are more indulge in bid and accessories which can be really fast frustrated if they cant understand the system works which cause less satisfaction. (Mohd Azam Osman, 2011) In another study behavior of certain user is taken into account. The main one is Anxiety it is refer as negative emotions in cognitive states. These emotions conjure up actual or imaginary interactions with mobile using.Igbaria,Iivari (1995, p. 593) goes on to say, soul who experience high level anxiety are more fond to get along rigidly then person who energise low. In short, people are expected to be relax and avoid any diversity feelings that produce a nxious (Compeau and Higgins, 1995), particularly when they operating smartphones. On the other hand person who understand and comfortable are more likely to feel satisfy. As an example, when the customers are in payment servees, they worry about pressing the abuse buttons on the so much app and buttons, thus losing money. In other word negative emotions may come from imagination or physical experiences.Number of former studies set up that 19 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS anxiety had a significantly negative influence on information system bridal (Compeau et al. , 1999 McFarland and Hamilton, cc6). In another study handling and understanding smart phone refers to individual assessment of their ability to perform a specific task while using their smart phone. Several studies make water found that emotions can constraint people from performing skillfully. In other words people who feel anxiety gives a negative effect on one are perceiv ed understandability thus, creating dissatisfaction (Compeau et al. 1999 Fagan et al. , cc3). Several research workers examined that the great the user understand and capability belief will lead to the greater the users intrinsic motivation (Compeau and Higgins, 1995 Deng et al. , 2004). In addition, a person can also thrust believes, that an action surely has a reaction, but if a person has entertain serious doubts about whether they can perform the necessary activities. Information about outcomes does not influence of their behavior, it is also necessary to understand the impact of ones perceived level of skillfulness, under stability on the expectations of the smart phones (1977, p. 93) 20 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. 4 Enjoyment In this current age Smartphones are playing a vital role in society. applications programme as touch and voice activated or, multiple apps wealthy person been developed for various purposes, catering w ork and enjoyment. Apps allow a person to shop, read, play games, counten music, send and share information, photos and stay virtually connected with all of our family and friends.The available apps that been cater for use is extends beyond of the limits of our imagination, which most also use smartphones as mindless distraction to idle time away. (Lynn, 2012) The effect of enjoyment/ fun could not be overruled in smart phone using especially for students. Different concepts stupefy been used to explain the importance of student emotions in espousal of smart phones Fun (Pagani, 2004) Enjoyment (Curran and Meuter, 2007), and Perceived Enjoyment (Nysveen, 2005), According to Kim (2008) enjoyment is a very important predictor of the adoption of smartphone.This opinion agreed by (Fang et al, 2005) who found the perceived fun influences student and customers attitude but only for gaming tasks. Meanwhile, the effect of fun was found not to be so important for general and important bus iness task. (Bruner, 2005) continue to say that fun is positively influenced by ease of use and that has been even more important effect on the attitude toward the act that usefulness. This opinion mystify been supported by (Curran, 2007) who says enjoyment is more important than utility. 21 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSIn other research, when it comes to banking context (Hong et al, 2008) experimented smartphones usage and came to conclusion that enjoyment plays a big part in attitude towards the context using of smart phones information work and entertainment services. In addition, (Dabholkar, 2002) continue to say enjoyment can be said that fun can be forerunner to attitude. In same meaning (Verkasalo, 2008) says that enjoyment has a clear positive effect on attitude towards usage of smartphones, as psychometric interrogationed ranging from e-mailing to instant messaging.Besides that, (Nysveen et al, 2005) portrayed that enjoyment i s a vital determinant which can create satisfaction of users especially students in using smart phones. The report goes on to say that enjoyment is really strong determinant of intentions to use for female person than males (Pagani, 2004) In addition, (Pagani, 2004) create a model where enjoyment is a really an important factor towards satisfaction in using smart phones. Moreover, for students it is really vital to have enjoyment in life. 22 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. Ease of use In this current world, time give-up the ghost so limited where people using time as good as possible, ascribable to that, students have very high urge for gismo where they are able to use their smartphones any time, any place (Genova, 2010). Since there are great revival in mobile revolution, the smart phones is now portable, it is tied to individuals not one place (Holub et al, 2010). In (Lu, 2009) report says that consumers can perform smartphones trans action in very bizarre circumstances which have severe time constraints, such as, delay for friend or waiting for traffic unlike eskstop and laptop place in home or one certain place. This indirectly makes users to become highly dependent on smartphones to get informations, by browsing and clicking to access their smartphones wherever they are such as, relax at home, travel overseas and so on (Genova, 2010). According to (Stephen, 2009) normal mobile phone and laptops is included for consumers convenience and the functions increase the rate and satisfaction of the users especially students (Hahn, 2010). In other view, amicable is very important factor in life, what is the use one has everything but dont have a relationship.According to (Tikkanen, 2009) research Social needs interactions surrounded by individual, friends, family, group members as clubs, churches and so on. This needs certainly increases dependance on students and users on smartphones unconsciously gives satisfac tion for users. It also allows user to be more versatile and increased usage for communication and maintaining relationships amongst and among individuals (Lippincott, 2010). 23 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSAccording to (Wei, 2006) research, it been said that user who are using smartphones are high involved in social needs and people who are needed social dependence intimately discovered. Since, interaction or social networking has been included in smartphones it brings a lot of changes in social hike up (Morgan, 2010). The norm of keeping in touch with breathing group of friends and contact especially students, create a chance for them to meet offline and encourages more engagement with peers and come up with beneficial idea of organizing charity and so on.Social network such twitter and Facebook surface ways for students to engage in activity as such (Raskin, 2006). Smart phones encourage users especially students to satisfy their ne eds, and they are able to connect with peers through social networking sites any time anywhere, which create satisfaction for students (Bridges et al, 2010). It can be said that smartphones are really vital and important mediator betwixt satisfaction and ease of use everywhere and anytime (Wei, 2006). 24 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 6 Conceptual Frameworks Usefulness Understandability Students Satisfaction Enjoyment Ease of Use 2. 7 Summary This chapter comprises of usefulness, understandability, enjoyment and ease of use of smart phones towards satisfaction and it believed and proved the independent variable and dependent variable goes in hand in hand. It also contains conceptual framework to support. And literature reviews do support positively towards the research proposed. 25 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSCHAPTER 3 METHODOLOGY 3. 0 Introduction Research methodology can be said as search ing for knowledge and it is narrowed down to a certain topic, subject and title using a scientific and systematic manner. it is a way to solve problem systematically (Dr. Kothari, 2008). The main purpose wherefore the research has been done is to determine whether the factors are affecting the satisfaction of smartphones among students. In consecrate to test the hypothesis mentioned in chapter 2 literature review, a set of self-administered questions were developed.The main objective of this research is to study the students perception towards smartphones satisfaction, the targeted state would be in general those students in SEGI University who using smartphones. This chapter discusses the samples, ingest frame, data accruement methods and statistical techniques 26 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 1 Research Design Research design is basically about how this research have been done, its plan or structure which involves identifying th e problem, then roll up datas and at last analyze and gain results there are lot of type of design to the research.Researcher have chosen the cross component parted design which involves to collect a collection of data on more than one case at one particular time frame. This is to collect a group of quantitative or quantifiable data related to with variables. Where, police detective uses to analyze, understand the relationships and pattern. 250 questionnaire forms were collected from respondents via convenience method and increase method. This study is only utilized quantitative research design. Researcher will analyze the score and result to know whether the variables do match the satisfaction for smart phones users. . 2 Research Methodology Research methodology is basically about the method investigator used, either qualitative or quantitative. In this research quantitative been used, Quantitative method is a about group of data been collected using inferential approach wh ich means the survey is based research where certain amount of sample of population is used to conduct the survey. This research uses questionnaires and the usually the information gained will be similar as it is been standardized.This is because every respondent who participate in this research are rentd to answer the same exact question. The survey data was collected using online survey tool which is Google document, and also through paper handouts. 27 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 3 Questionnaire design The survey instrument used in this research is questionnaires where about two snow (sets of questionnaire have been distributed to students in SEGI University and all the people in my Facebook friend list all over Klang Valley to get their responds accordingly.The questionnaires are to analyze and research few main factors which can effect satisfaction of smartphones among students 1) Usefulness 2) Understandability 3) Enjoyment 4) Ease of use 5) Satisfaction In this questionnaire there are two plane subdivision named as 1 and 2. The 1 section is mainly about demographic exposit which are designed to collect information on demographic details. (I. e. Gender, Age, highest qualification, smart phones brand). On the other hand, the second section is factor analysis. In this section there are 5 incisions which make up of usefulness, understandability, enjoyment, ease of use and satisfaction.The first part is usefulness. This division is created to measure the This usefulness of smartphones towards satisfaction as per respondents view. division has four statements that mete out this. Respondents were asked to rate the 28 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS agreement on a five point musical graduated table ranging from potently agree (1) to strongly disagree (5) The second division is Understandability. This division is created to measure the understandability toward s satisfaction.This division has four statements that cross this. Respondents were asked to rate the agreement on a five point measure ranging from strongly agree (1) to strongly disagree (5) The triad division is enjoyment. This division is created to measure the enjoyment towards satisfaction. This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The fourth division is Ease of Use. This division is created to measure the ease of use towards satisfaction.This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The fifth division is satisfaction. This division is created to measure the overall satisfaction on smart phones from the respondents. This division has trio statements and one statement will be chosen. 29 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 4 -Samples The method that been performed is quantitative research method. As in this case survey.Cross sectional survey is done to realise information about usefulness, ease of use, enjoyment and understandability towards satisfaction among smart phones user. Below are criteria of potential sample. 1) Inclusion criteria a) Students aged surrounded by 19 and 25 social classs old in SEGI College in Malaysia were included. b) Students who are able to read and write in English language. c) Students with smart phones 2) Exclusion criteria a) exactly students are allowed to participate in this research. b) Students who are unable to read and write in English language. c) Students who dont own Smart phones. 0 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 5 Sampling frame A total of two hundred fifty (250) questionnaires been distributed to the students at bottom SEGI College as for data collection in or der to measure the respondents in different aspects to reach my research objective. The sampling method that is used is non-probability method. On-probability sampling can be narrowed down to two methods which are convenience, snowball sampling (Babbie, 2010). As for this study, convenience sampling is used as it is wakeful to perform. 3. Data collection methods Primary data type is used where questionnaires survey is done for data collection. Once all data is gathered, it been analyzed according to the objective of this research. Other than that, operationalization can be used as way to measure too as it defined where the variable is measured by explaining the lick of defining each variable, as guidance in order to make consistent measurements. (Le Roy, 2008). This research sampling was conducted in SEGI University for Data collection, due to time, distance and communication barriers, it was not practical to conduct the survey in large scale.A total of two-hundred and fifty (250 ) sets of questionnaires were distributed through online and also handouts, however only about two-hundred (200) results were received. 31 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 7 Statistical techniques Questionnaires which have been collected after answered had been analyzed using SPSS analysis. This software is computer based software which is designed specifically for statistical analysis. In this software there are two models which are bilinear and no linear where linear model can make surgical analysis and reliable conclusion.Meanwhile, non- linear model is to improve the accuracy of foretelling made. This SPSS software can run two tests first multiple regressions and simple regression compare means and reliability of the research. As for this study, IBM SPSS Statistic version 20. 0 is used to code and analyze the collected data. Respondents were questioned on the factors that determine their satisfaction on smart phones. A descriptive statistics that includes simple frequencies means and also percentages were computed using the demographic details from the respondents (i. e. gender, age and qualification), system.Moreover to test the hypothesis for each factor, statistical method such as Correlation was used. 32 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 8 original rill Pilot test is considered as an experiment in small scale to check the questionnaire reliability and asperity for bigger scale. This test usually will be performed to identify the problem with materials and methods, so it can be right before proceeding. Pilot test is an important test to feasibility and usefulness of the research method used to collect information.As for this Research, (20) sets of questionnaire been distributed to check the reliability and validity of prepared question. The data have been collected and analyses using reliability test to channelise the reliability and validity of the questio n and on a lower floor are the result for section 2 part 1 part 5 Pilot test / Reliability Table 3. 8. 1 Case Processing Summary N valid Cases Excluded a heart 20 0 20 % vitamin C. 0 . 0 100. 0 a. angle of dip wise deletion based on all variables in the procedure. Table 3. 8. 2 Reliability Statistics Cronbachs alpha . 976 N of Items 17 33 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSThe table above 3. 8. 1 till 3. 8. 2 shows that there are really good internal consistency. The rate of 0. 976 in table 3. 8. 2 proved that this questionnaire is reliable enough to use these items to conduct the survey. 3. 9 Limitation There are a lot of limitations, in this research one of it is the title is too narrow, it is only for students. Since the respondents are full of students it makes enjoyment and entertainment looked as much more important than any other variables. Its believed those different age groups have a different kind of importance and likeness.Ti me constraint, as this is the final semester and there a four other exam and assignment besides this research makes it harder. Besides that, there are limitations in respondents answer as well this is because respondents might not answer the question honestly as they might have this attitude of falter to let out certain information that might be personal. Respondents are more likely to manipulate their answers to look smart, just be nice by providing a positive answer or afraid being reckon by tec for their answer. This is certainly will be not reliable for the research.Besides that, people who dont use smartphones also became a limitation as its hard to classify them. Other than that, respondents might not have the time for answering the questionnaire as they are rushing for their own agenda. 3. 9 A Summary In nutshell, this chapter comprises of Introduction, samples, sampling frame, data collection and statistical analysis. This has to be done to perform the research. 34 A STUD Y ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4 DATA ANALYSIS 4. 1 Introduction This chapter is about analyzing, rate of response, reliability, demographic details and Factor analysis. . 2 Rate of Response Off the 250 questionnaires that were distributed, 50 of the surveys were deemed invalid due to half(prenominal) questionnaire. By the end of the study, 200 questionnaires were terminate and used for analysis purposes, for a response rate of 80% Table 4. 2. 1 Reliability for 200 sets Case Processing Summary N sensible Cases Excluded a Total 200 0 200 % 100. 0 . 0 100. 0 a. List wise deletion based on all variables in the procedure. Tabel 4. 2. 2 Reliability Statistics Cronbachs Alpha . 976 N of Items 17 35 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 3 Demographic details Table 4. 3. 1 Gender Frequency share Valid Percent accumulative Percent Male 80 40. 0 60. 0 100. 0 40. 0 60. 0 100. 0 40. 0 100. 0 Valid Female cxx Total 200 Diagram 4. 3. 1 Gender 36 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The percentage rate of male students respondents and female students respondents are 40% (80) participants and 60% (120) respectively. This shows that there are more female respondents for this study compare to male respondents, which can also indicate that there are more female smart phone user than male users.Table 4. 3. 2. Education Frequency Percent Valid Percent cumulative Percent SPM STPM 30 10 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 20. 0 25. 0 50. 0 100. 0 A- level 10 Valid fleece 50 floor Total 100 200 37 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 2 Education In education you can see As for the highest qualification, the students with a Bachelor Degree shows the highest rate of 50 % which can mean that they will affect the largest part of the research compare to the other student s.Those with a secondary level education show a rate of only 20%, whereas those with certificate / A-Levels / Foundation or equivalent and Diploma / Equivalent show a rate of 5% and 25% respectively. This also can mean that students with higher qualification are more certified and satisfy with the smartphones they have. 38 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Table 4. 3. 3 Field of study Frequency Percent Valid Percent Cumulative Percent business concern 60 30. 0 70. 0 100. 0 30. 0 70. 0 100. 0 30. 0 100. 0 Valid no- occupation 140 Total 200 39 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSDiagram 4. 3. 4 Meanwhile, Field of study separated amongst business and Non business it shows 70% of participants are 70% and 30% were Business students. Table 4. 3. 4 Brand Frequency Percent Valid Percent Cumulative Percent 15. 0 20. 0 30. 0 65. 0 80. 0 100. 0 Iphone Blackberry HTC Valid Samsung Nokia Sony Erricson Total 30 10 2 0 70 30 40 200 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 40 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 5 Brand As for brand, a total of seven types of phone brands were given.The first highest is Samsung with 35% second will be Sony Erricson with 20%. The third will be I phone and Nokia which share 15% respectively fourth HTC with 10% and lastly blackberry with 5%. 41 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 3. 5 Age analysis Descriptive Statistics N Age Range Minimum Maximum Mean 18. 00 30. 00 Std. Deviation 200 12. 00 22. curtilage 2. 70678 Valid N (listwise) 200 As for age, the minimum is 18 and utmost will be 30 and all of them are students. 4. 4 Factor analysis Abbreviation used Usefulness = U, Understandability = UD, Enjoyment = E, Ease of use = EU, Satisfaction = S 4. . 1 Findings and analysis of the relationship between perceived usefulness and satisf action of smart phones among students. In this section of study, the relationship between the perceived usefulness and satisfaction of smart phones among students is opinionated to confirm the following hypotheses H1 There is no significant relationship between perceived usefulness and satisfaction H2 There is a significant relationship between perceived usefulness and satisfaction In order to analyze the relationship between usefulness and satisfaction of smartphones among students, the correlations test was carried out. 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations median(a)_U Pearson 1 Correlation Average_U Sig. (2-tailed) N Pearson . 462** Correlation Average_Satisfaction Sig. (2-tailed) . 000 N 200 200 1 200 . 000 200 . 462** Average_Satisfaction **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 1 Correlation test on the relationship between the perceived usefulness and satisfaction of smart phones among stude nts. The correlation test was used to determine the significance of hypotheses.The results are presented as above. The p-values of 0. 000 and 0. 000 shows that usefulness and satisfaction on smart phones among students are related, the test shows a relationship between usefulness and satisfaction on smart phones among students. indeed hypothesis H1 is jilted since hypothesis H2 is proved to be accepted as there is a significant relationship between usefulness and satisfaction on Smartphones among students. 43 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. Findings and analysis of the relationship between understandability and satisfaction of smart phones among students In this section of study, the relationship between the understandability and satisfaction of smart phones among students is driven to confirm the following hypotheses H1 There is no significant relationship between understandability and satisfaction H2 There is a significant relatio nship between understandability and satisfaction In order to analyze the relationship between understandability and satisfaction of smartphones among students, the correlations test was carried out Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 718** Correlation Average_UD Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 Average_UD . 718** **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. Correlation test on the relationship between the understandability and satisfaction of smart phones among students. 44 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that understandability and satisfaction on smart phones among students are related, the test shows a relationship between understandability and satisfaction on smart phones among students. Therefore hypothesis H1 is spurned since hypothesis H2 is proved to be accepted as there is a significant relationship between understandability and satisfaction on Smartphones among students. 4. 4. Findings and analysis of the relationship between enjoyment and satisfaction of smart phones among students In this section of study, the relationship between the enjoyment and satisfaction of smart phones among students is determined to confirm the following hypotheses H1 There is no significant relationship between enjoyment and satisfaction H2 There is a significant relationship between enjoyment and satisfaction In order to analyze the relationship between enjoyment and satisfaction of smartphones among students, the correlations test was carried out 45 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 756** Correlation Average_E Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 756** Average_E **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 3 Correlation test on the relationship between the enjoyment and satisfaction of smart phones among students.The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that enjoyment and satisfaction on smart phones among students are related, the test shows a relationship between enjoyment and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between enjoyment and satisfaction on Smartphones among students. 46 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. 4 Findings and analysis of the relationship between ease of use and satisfaction of smart phones among studentsIn this section of study, the relationship between the ease of use and satisfaction of smart phones among students is determined to confirm the following hypotheses H1 There is no significant relationship between ease of use and satisfaction H2 There is a significant relationship between ease of use and satisfaction In order to analyze the relationship between ease of use and satisfaction of smartphones among students, the correlations test was carried out 47 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 865** Correlation Average_EU Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 865** Average_EU **. Correlation is significant at the 0. 1 level (2-tailed). Table 4. 4. 4 Correlation test on the relationship between the understandability and satisfaction of smart phones among students. The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that ease of use and satisfaction on smart phones among students are related, the test shows a relationship between ease of use and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between ease of use and satisfaction on Smartphones among students. 48A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 5 Regression To find out the strongest and most influenced determinant to attain satisfaction, a regression test is used. This linear regression in the table below shows that, ease of use have a high R value compare to other variable which is 0. 865. It also means that ease of use plays a vital role in satisfaction among students. 49 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Averag _Satisfac e_U tion Average_Satisfaction Pearso Average_U n Average_UD Correlat Average_E io n Average_EU Average_Satisfaction Average_U Sig. 1Average_UD tailed) Average_E Average_EU Average_Satisfaction Average_U N Average_UD Average_E Average_EU . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . .000 200 200 200 200 200 . 000 . 200 200 200 200 200 . 000 . 000 . .000 . 000 . 865 . .000 . 769 . 000 . .910 . 000 . 000 . 908 . 000 . 000 1. 000 . 000 . 000 . 756 . 840 . 938 1. 000 . 908 . 718 . 853 1. 000 . 938 . 910 . 462 1. 000 . 853 . 840 . 769 1. 000 . 462 . 718 . 756 . 865 Average _UD Averag e_E Average _EU Table 4. 5 50 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 6 Summary These chapters consisted of rate of response, reliability test, test on demographic and factor analysis. 51A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 5 CONCLUSION 5. 1 Introduction This chapter includes Conclusion, recommendation and Reflection. 5. 2 Conclusion The purpose of this s tudy is to investigate the determinants of satisfaction on smart phones among students. There are four factors used in this study to find out whether it can obtain satisfaction towards the students. This research were extracted from various existing articles which are perceived usefulness of smartphones, perceived enjoyment that smartphones provide, perceived understandability, perceived ease of use towards satisfaction of smartphones among students.Based on the survey done on the four determinants towards satisfaction, the result shows a significant relationship between all of them, which conclude that, this, four determinant is important for satisfaction on smartphones among students. 5. 3 Recommendation In this research, targeted samples were taken randomly from people who research see, and know. Therefore in future detective may go ballistic their research throughout Malaysia bigger sample sizing from all kind of class as from students to working adults should be taken for mu ch bigger picture Secondly, this research is focused on determinant of satisfaction among students so in future police detective can study in comminuted the other factors which can help to raise satisfaction.Lastly, a detailed research on the comparison between the users and non-users of smart phones can be done to determine the image and expectancy of users. 52 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 5. 4 Reflection Reflection basically means the act of reflecting or the state of being reflected, it can be also telling out what a researcher have gone through for months he takes up this research. Researchers have taken up the title Determinant of satisfaction of smart phones among students. This is because researcher had a complex interest in smart phones and always had a curiosity how to get to know and expand the knowledge in this section.This research personally have enlighten researcher in and out of smartphones through the reading of articl es, it also have enlighten researcher with social perception and motive of users. The process of undertaking the project dint deviates in any way compare to proposal. Researchers have planned earlier for proposal itself and it just needed to expand it. executive program was really helpful in a way to gives more ideas to expand the literature reviews and matter which comes with it. The only thing that deviates from proposal is more word counts and vast information on smartphones. Researchers have included more informations on satisfaction and its relevance to users, business and corporate who might use it. Research project have a certain process and flow process as follows.Firstly, Identification of research problem is to determine the determinants to attain satisfaction in this process researcher intentional that it is important to identify the problem in a situation. Secondly, problem and statement objective, in this process researcher learn to state the problem and objective of certain problem not only think about it. Thirdly, research question, in this process learn to ask a prim and relevant question for the problem to get a conclusion. Fourthly, literature review in this process researcher learn to use previous or past examples that related to the problem as reference and move in to the goal. Fifthly, quantitative research 53 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ethods, in this process researcher have learned to find a proper channel to calculate and analyze the problems. Sixthly, survey instruments, in this process researcher have learn to fetch to users or people who related to study without being ask a lot of wrong questions. A proper questionnaire is a good answer. Seventhly, pilot test, in this process researcher have learn that even been assumed a proper question have been readied mistakes are there, correction is needed for perfection. Next, data collection, in this process researcher have learn that there a lot of way to communicate with person and media and surveys are one and relevant. Lastly, data analysis, in this researcher learned that there are always results for good or bad.And in this research it is good. There are a lot of limitations in this research, one of the main one is limitation on topic to student, the reason why researcher find this can be limitation is because, students are mostly wedded to enjoyment and playing games, this might be a big change in the research perception. If in future researcher want to differently, researcher may expand the sample size to more than 500 samples and researcher would increase the class size from students to many other classes. This study can be helpful for all phones industry and its easier to get a large picture of users needs in smartphones and sustainability of smartphone industry. 5. Summary These chapters have included Conclusion, Recommendation and Reflection. 54 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMO NG STUDENTS APPENDIX A GANTT CHART OF RESEARCH ACTIVITIES 2012 Activities /Month Research details Coordination with Relevant agencies and Parties Literature Review Questionnaire Design Pilot Testing rewrite of questionnaires Selection of respondents Administration of Survey Data Analysis Report piece of writing Dissemination of draft for discussion Dissemination Report of final composition/relevant April May June July Aug Sept Oct Nov Dec 55 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSAPPENDIX B QUESTIONNAIRES Hi, my name is Emmanuel A/L Panpalan (SCM-013826), currently studying Bachelor of Accounting and Finance of Teesside University in SEGi University, Kota Damansara. I am conducting a research project to fulfill requirements for my Final year Thesis. The research is STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS. Your individual response will be kept private and confidential. My report will reveal group findings for academ ic presentations and publications only. Your participation in this study will erect further to the field of communication in Malaysia. Thank you for participating in this research project.Background Instruction Answer all questions Section 1 1. Gender Male / Female 2. Age ______ 3. What is the highest education level you have completed? (Tick one only) o SPM o STPM o A-Level o Diploma 56 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS o Degree o Post-graduate 4. What is your major field of study? o Business o Non Business 5. What brand of smart phone do you use (Tick one only) o iPhone o Blackberry o HTC o Samsung o Nokia o LG o Sony Ericsson 57 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Answer all questions Section 2 Factor Analysis lot the number in the box provided for most appropriate response.Only ONE number needs to be circled for each question. Please answer ALL the questions in SECTION 2 according to the scale as bel ow strongly Disagree 5 Disagree 4 Neutral.. 3 equate2 Strongly Agree1 1. USEFULLNESS Find the Smartphone application useful 5 in my daily life Using the Smartphone application helps 5 me accomplish things more quickly Using the my Smartphone chances of application 5 achieving 4 3 2 1 4 3 2 1 4 3 2 1 improves things I find important I think App store provide the useful 5 4 3 2 1 58 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Smartphone applications 2.UNDERSTABILITY App store clearly provides the classified 5 smart phone application menu App store provides detailed information 5 about the smart phone application App store provides detailed manual 5 about the smart phone application App store provides detailed information 5 about the smart phone application 4 3 2 1 4 3 2 1 4 3 2 1 4 3 2 1 function 3. ENJOYMENT I think it is fun to use Smartphone 5 application 4 3 2 1 I think the process of using Smartphone 5 application would be pleasurable I think usi ng Smartphone application 5 would bring me pleasure I enjoy using Smartphone application 5 4 3 2 1 4 3 2 1 4 3 2 1 59 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4.EASE OF USE My interaction with the Smartphone 5 application is clear and understandable Interaction with the Smartphone 5 4 3 2 1 4 3 2 1 application does not require a lot of my mental effort I find it easy to get the Smartphone 5 application to do what I want it to do I find the Smartphone application to be 5 easy to use 4 3 2 1 4 3 2 1 5. SATISFACTION My overall experience of Smartphone 5 application use was very satisfied. 4 3 2 1 END Thank you very much for your participation If you have any additional thoughts, suggestions, questions, or comments, feel free to contact me via email at email&160protected com 60 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSREFERENCES 1) Hun Choi, Yoo-Jung Choi and Ki-Mun Kim 2012 The Understanding of make Trust Model on Smartp hone Application Focusing on Users Motivation, Viewed 3 October 2012 2) Mark Brownlow, (2012) Smartphone statistics and market share, http//www. email-marketing-reports. com/wireless-mobile/smartphone-statistics. htm Viewed 3 October 2012 3) Anusha Sethuraman, (2011) US Smart phones statistics, http//www. smartonline. com/mobile-2/us-smartphone-statistics-q1-2011-overview/ Viewed on 4 October 2012 4) Gordon Adams, (2004) Smart phones evaluation, http//inews. berkeley. edu/bcc/Fall2004/smartphones. html, Viewed on October 4, 2012 5) Report withiPhone,http//www. dailytech. om/Apple+Tops+JD+Power+Customer+Satisfactio n+Report+with+iPhone/article22684. htm, Viewed October 1, 2012 523 6) Ding Hooi Ting, Suet Fong Lim, Tanusina Siuly Patanmacia, Ca Gie Low, jocund Tiffany Kaiser, (2011) Apple Tops J. 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